Performance Marketing Specialist, Mobile

Blockchain.com is the most trusted and fastest-growing global crypto company, connecting the world to the future of finance. Since 2011, it has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

As a Performance Marketing Specialist for Mobile at Blockchain.com, you will be the core driver of the mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

What you'll do

• Create, optimize, and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads, and other channels.
• Focus relentlessly on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
• Serve as the expert user for AppsFlyer, our Mobile Measurement Partner, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design and creative teams, and generating and validating effective ad copy and video scripts.
• Use AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Demonstrate deep understanding of mobile ad fraud such as click injection and SDK spoofing, and apply prevention tools.
• Self-serve data via SQL, Looker, and Tableau to reduce dependency on data teams.

What you bring

• 5+ years in Performance or Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.

Nice to have

• Experience in Fintech or Gaming industries.
• Familiarity with marketing products in the Cryptocurrency space.

What we offer

• Full-time salary based on experience and meaningful equity in the company.
• London office location with mandatory in-office presence four days per week.
• Work from Anywhere Policy: you can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass membership.
• Unlimited vacation policy.
• Apple equipment.
• Flexible work culture.