Principal Product Manager - Simple Trading

As Principal Product Manager for Simple Trading at OKX, you own product optimization and growth for our retail crypto trading products across European markets. You act as the product expert for European retail customers, identifying local customer needs, market differences, and growth opportunities, then translating them into simple and effective product improvements. You focus on mainstream retail customers rather than advanced trading or derivatives, with success measured by local product adoption, conversion, repeat investment, retention, and sustainable growth.

What you'll do

• Own product optimization for Simple Trading across key European markets, adapting product journeys to local payment methods, customer behaviours, market practices, and regulatory requirements.
• Identify local customer needs and product gaps across onboarding, fiat funding, first purchase, buy, sell, swap, portfolio management, savings and investments, and withdrawals.
• Improve existing products through customer feedback, funnel analysis, experimentation, and market-level performance data.
• Simplify complex crypto concepts for first-time and low-frequency retail customers, improving order entry, quote presentation, pricing transparency, portfolio overview, average cost, P&L, transaction history, and asset discovery.
• Ensure the experience is intuitive and consistent across App and Web while addressing important local market differences.
• Own the local product funnel across onboarding, funding, activation, first purchase, repeat purchase, retention, and reactivation.
• Develop products that encourage long-term engagement, including recurring buys, auto-invest, savings plans, price alerts, round-ups, and crypto collections, as well as lifestyle-esque product levers for growth, monetization, and engagement.
• Partner with growth and marketing teams on market-specific acquisition, activation, and lifecycle initiatives.
• Track and improve key metrics across the product funnel.
• Maintain a strong understanding of European retail crypto, digital banking, brokerage, payments, and savings products, benchmarking leading European products such as Revolut, Bitpanda, Bitvavo, and Trade Republic.
• Translate local customer and competitive insights into actionable product improvements.
• Work with design, engineering, data, compliance, operations, marketing, and local market teams to deliver product improvements.
• Influence priorities through strong market insight, product judgement, and data without formal people-management responsibility.

What you bring

• 7+ years of product management experience in consumer fintech, crypto, digital banking, brokerage, payments, savings, or investment products.
• Strong hands-on experience building or optimizing consumer products for European markets.
• Deep understanding of European retail customers, local payment behaviours, investment habits, and market differences.
• Proven experience improving onboarding, activation, conversion, repeat usage, retention, or AUM.
• Strong understanding of consumer product design, product growth, experimentation, and lifecycle engagement.
• Ability to simplify complex financial or technical products into intuitive customer journeys.
• Good understanding of retail crypto and digital banking products, including fiat on/off-ramp, spot buy and sell, custody, wallets, transfers, pricing, and spreads.
• Strong individual contributor who can independently identify opportunities, define solutions, and drive cross-functional delivery.
• Excellent product judgement, structured thinking, written communication, and stakeholder management.
• Fluent English and comfortable working remotely across European time zones.

Nice to have

• Direct Simple Trading, retail product, UX, or growth experience at Revolut, Monzo, N26, Bitpanda, Bitvavo, or Trade Republic.
• Experience working in European digital banking, neobrokerage, wealth management, or consumer investment products.
• Experience with European payment methods, including SEPA, Instant SEPA, cards, and major local payment methods.
• Experience launching or localizing products across multiple European countries.
• Experience with retail payments, recurring investment, auto-invest, crypto bundles, portfolio analytics, round-ups, or saveback products.
• Knowledge of an additional European language.

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and your dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications. OKX is trusted by hundreds of large institutions seeking access to crypto markets and is backed by our Proof of Reserves. We operate across multiple offices globally, united by our core principles of We Before Me, Do the Right Thing, and Get Things Done.