Product Lead, Growth Platform

As Product Lead for Growth Platform at OKX, you own the product vision and roadmap for a growth middle-platform that serves multiple business lines across the organization. You lead a team of product managers and act as the central partner to business, channel, and regional stakeholders who rely on the platform to hit their growth targets. This is a leadership role for someone who has built growth infrastructure at scale and knows how to turn fragmented campaign tools into a unified, self-serve growth system.

What you'll do

• Define the multi-year vision and roadmap for the growth middle-platform, including campaign engine, task and mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer.
• Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.
• Balance platform investment against business-line requests, and make clear, well-communicated prioritization decisions.
• Lead the design and delivery of ToC growth products such as campaigns, tasks, mega sales, and loyalty programs, along with the ToB capabilities behind them including campaign configuration, rules engine, budget and risk controls, and reporting.
• Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable.
• Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints.
• Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities.
• Identify high-leverage channel opportunities and build platform features that amplify channel performance across markets.
• Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk and compliance stakeholders.
• Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed.
• Influence senior leadership on platform investment, trade-offs, and sequencing, and resolve conflicts between business urgency and platform integrity.
• Manage, coach, and develop a team of product managers, set clear goals, review work quality, and build a high-performance culture.
• Raise the bar on PM craft across the team in problem framing, data literacy, specification quality, and cross-functional execution.

What you bring

• 5+ years of product management experience, including 2+ years managing product managers and owning a multi-quarter roadmap.
• Deep growth middle-platform experience: you have designed and shipped a campaign engine, task and mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.
• Proven platform thinking with a track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted.
• Exceptional stakeholder management demonstrated through your ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust.
• Strong data and analytics fluency, comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates.
• Experience navigating complex cross-team dependencies in a fast-moving, global organization at large scale.
• High learning velocity, able to rapidly internalize new domains including crypto, regional markets, and new channels, and connect product, data, and market signals into actionable strategy.

Nice to have

• Experience in crypto, fintech, or other regulated consumer products where growth mechanics must satisfy risk and compliance constraints.
• Hands-on experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
• Experience building ToB operational platforms or internal tooling used by non-technical operators at scale.
• Experience applying AI and LLM tooling to growth operations, analytics, or product management workflows.

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is also trusted by hundreds of large institutions seeking access to crypto markets. Part of OKG, a group bringing blockchain value to users worldwide through leading products including OKX, OKX Wallet, and OKLink, the company is guided by core principles of We Before Me, Do the Right Thing, and Get Things Done.