Product Manager

As a Product Manager at BtcTurk, you will build and own the BtcTurk MENA product end-to-end, from vision and roadmap to user journey and performance. You join the team expanding Turkey's leading cryptocurrency exchange, which serves over 6 million users, into the UAE and the wider region.

What you'll do

• Own the product vision, strategy and roadmap, from discovery and prioritization through delivery and continuous improvement
• Define and optimize end-to-end user journeys, from onboarding to first trade and retention
• Shape local product needs, including local payment methods and region-specific features
• Work with Engineering and Design on requirements, PRDs, user stories and delivery prioritization
• Own key product KPIs such as onboarding conversion, time-to-first-trade, active traders, retention and feature adoption, using data, experiments and user feedback to drive decisions
• Partner with Compliance, Risk and Information Security to build regulatory requirements into product flows without compromising speed or user experience

What you bring

• 5+ years of Product Management experience, ideally in fintech, digital brokerage, payments or crypto
• A proven track record of taking a web and mobile consumer product from early stage to scalable growth
• Working knowledge of trading products, order books, wallets and fiat on/off-ramp flows
• Experience building products in regulated environments, including KYC/AML, consumer protection, suitability and data protection
• Proven experience optimizing user journeys, conversion and retention with a data-driven, experiment-led approach
• A strong interest in, and ideally hands-on knowledge of, digital assets and trading products

Nice to have

• Experience launching or localizing products in the UAE/GCC
• A technical background or strong analytics and SQL skills

About BtcTurk

BtcTurk is the group behind Turkey's first cryptocurrency exchange, serving over 6 million users. The company is expanding into the UAE and the wider region through BtcTurk MENA.