Product Marketing Lead

As Product Marketing Lead at OP Labs, you own the narrative for Optimism and the OP Stack across enterprise buyers, institutional partners, and the developer community. You define positioning against alternatives, package products into market-ready offerings, and equip the go-to-market team to sell them. This role demands both enterprise B2B rigor and genuine fluency with deeply technical infrastructure.

What you'll do

• Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition for enterprise, institutional, and developer audiences
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, cross-functional coordination, and post-launch measurement
• Define and maintain the ideal customer profile and buyer personas across core segments, including financial institutions, fintechs, and enterprises evaluating onchain infrastructure
• Build the sales and BD enablement engine: pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling that shortens enterprise sales cycles
• Own competitive and market intelligence, maintaining a current view of alternative L2s, rollup frameworks, and infrastructure providers, and translate that into positioning decisions
• Partner with Product to shape the roadmap with market evidence, and with Partnerships to package joint offerings with ecosystem and infrastructure partners
• Support analyst, press, and executive communications with a consistent product narrative, in partnership with the comms team
• Build and lead the product marketing function over time, including hiring, standards, and operating cadence
• Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership

What you bring

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement, with judgment to know which deals a message needs to win
• Demonstrated impact on pipeline and revenue, not just content output
• Comfort engaging directly with engineers and technical buyers, and ability to develop credible messaging about infrastructure without oversimplifying it
• Strategic product thinking, including the ability to run customer discovery and bring market evidence into roadmap and build-partner-buy decisions
• High-agency cross-functional operator, proficient at driving work across product, sales, BD, design, and external partners to ship launches that create measurable impact
• Exceptional writing ability, producing concise strategy documents, narratives, and enablement material that keep all stakeholders aligned
• Proven ability to manage multi-quarter marketing roadmaps and drive clarity in ambiguous environments
• Experience building or scaling a product marketing team
• A genuine passion for blockchain technology, decentralization, and the future of open systems

Nice to have

• Experience selling or marketing into banks, payment networks, or fintechs, and familiarity with how regulated financial institutions evaluate and procure infrastructure
• Exposure to compliance, risk, payments, or stablecoin and fiat-rail products
• Experience marketing to developers alongside enterprise buyers

About OP Labs

OP Labs builds Optimism, an open-source blockchain network powering the next generation of financial infrastructure. Over 65% of Layer 2 activity on Ethereum runs through the OP Stack. The company has raised $178M from a16z, Paradigm, and others, and is remote-friendly with NYC as its center of gravity.