Product Marketing Lead

As the Product Marketing Lead at Open Standard, you'll shape how Open USD, a stablecoin designed for the internet, is positioned and understood by banks, payment networks, fintechs, platforms, and developers. You'll create clear narratives tailored to each audience, empower commercial teams and partners to share those stories, and channel market feedback into product strategy. You'll partner closely with product and marketing leaders at founding partners including Stripe, Coinbase, Visa, and Mastercard, whose customers will be early adopters of Open USD. This is a unique opportunity to define a new financial category from the ground up, working directly with the CEO and some of the most influential companies in payments.

What you'll do

• Own positioning, messaging, and market segmentation for Open Standard and Open USD, ensuring consistency across all channels
• Equip the commercial team, account managers, and partner sales teams with compelling narratives, one-pagers, explainers, competitive positioning, and answers to key partner questions
• Serve as the definitive resource for product communications so that every partner interaction is clear, compelling, and aligned
• Lead go-to-market strategies for launches and expansions, including new partners, additional chains and capabilities, and new customer segments
• Collaborate with the CEO and Communications to craft executive narratives: keynotes, decks, talking points, and strategic messaging that set Open Standard apart
• Manage website and developer-facing content in partnership with Engineering and Communications
• Leverage partner and market research, competitive intelligence, and commercial team feedback to inform the product roadmap and ensure the customer voice is heard in planning
• Define, analyze, and report on key metrics that demonstrate the effectiveness of the narrative and marketing strategies, from partner interest through launch and adoption

What you bring

• 6 to 12 years of product marketing experience within payments, fintech, crypto infrastructure, or enterprise software, including go-to-market experience for API-based or platform-distributed financial products
• A track record of successfully launching new products and expanding existing ones into new segments or markets, particularly for institutional and platform audiences
• Experience building and leading partner-focused go-to-market programs that empower other companies' sales teams
• Fluency in payments terminology and concepts: rails, treasury, settlement, stablecoins, compliance, APIs, and platform economics
• Strong writing skills and the ability to explain complex concepts clearly to both compliance professionals at banks and protocol founders
• The ability to operate independently, advise founders and executives, and take ownership of results

Nice to have

• Experience marketing payments infrastructure, digital assets, treasury operations, issuing/acquiring, or developer platforms
• Experience as the first marketer at an infrastructure company
• Experience running partner or channel marketing at a payments network

What we offer

• Top-of-market compensation and meaningful equity
• Best-in-class health coverage
• Generous vacation and parental leave
• Hybrid work in San Francisco or New York, with a mix of in-office and remote days

About Open Standard

Open Standard is building the world's best money, starting with the US dollar. The flagship product, Open USD, is a stablecoin designed for the internet: programmable, global, and built to reward businesses that champion its adoption. Launched in partnership with industry leaders like Stripe, Visa, Mastercard, Coinbase, and Shopify, Open Standard has over 200 top companies in its network. The lean team is led by Zach Abrams, who co-founded Bridge (acquired by Stripe for $1.1B) and previously led product at Brex, Coinbase, and Square.