Product Marketing Lead - Trade

As a Senior Product Marketing Manager at ConsenSys, you own the positioning and growth of Trading features within MetaMask, the world's leading self-custodial wallet. You sit at the intersection of product strategy, go-to-market execution, and long-term brand trust, reporting to the Product Marketing Director and partnering across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative drives measurable impact.

What you'll do

• Define and execute end-to-end go-to-market strategy for features within Trading across global markets, from opportunity sizing and positioning through launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics including conversion, volume, and retention
• Ensure strong measurement and continuous iteration, with every campaign having clear success metrics and documented learnings
• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Monitor performance with Data and Product teams, share learnings, and continually refine go-to-market approaches
• Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
• Support education, community, and influencer programmes that drive awareness and confidence, particularly among emerging market segments
• Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

What you bring

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability, able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven mindset, comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour, or direct experience in the crypto ecosystem

Nice to have

• Experience leading go-to-market strategy for perps trading and prediction markets products
• Experience leading go-to-market initiatives to Asia audiences

What we offer

• US salary range: $146,000–$220,000 USD (not including bonus, equity, or other benefits)
• Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) determined based on location, experience, and skills
• Fully remote, globally distributed team

About ConsenSys

ConsenSys is a leading blockchain and web3 software company founded by Joe Lubin in 2014, building products and infrastructure including MetaMask (the platform trusted by tens of millions of users) and Linea (a zkEVM rollup). ConsenSys enables users, developers, and institutions to participate in the decentralized web and the next generation of the internet.