Product Marketing Manager

As a Product Marketing Manager at defi SOLUTIONS, you play a key role in aligning products with market needs and customer expectations. You partner closely with technology leaders, subject matter experts, sales, marketing, and operations to bring new products, features, and enhancements to market. This is a hands-on role in a growing fintech environment where you build and evolve product marketing processes.

What you'll do

• Lead cross-functional go-to-market planning and execution for new products, feature releases, enhancements, and strategic initiatives. Coordinate launch plans, sales enablement, communications, webinars, and supporting content to drive awareness, adoption, and customer engagement.
• Create and maintain product briefs, presentations, solution sheets, battlecards, competitive comparisons, website content, and other sales and customer-facing materials.
• Own the development and evolution of personas, positioning, messaging, value propositions, and product narratives that differentiate company offerings and support business objectives.
• Conduct market research, competitive analysis, customer interviews, and related discovery activities to identify market needs, customer pain points, and industry trends.
• Gather and analyze insights from customer feedback, product demonstrations, sales interactions, and roadmap discussions. Share recommendations across marketing, sales, and technology teams to inform positioning, messaging, go-to-market strategies, and future product priorities.
• Support partner marketing initiatives through the development of messaging, sales tools, content, and co-marketing activities.
• Support customer advocacy initiatives through the development of testimonials, case studies, and success stories.
• Contribute product-related content and communications for webinars, industry conferences, customer events, and the company's annual user conference.

What you bring

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, solutions marketing, product management, sales enablement, or a related B2B technology role.
• Demonstrated success leading product launches, developing messaging, and supporting go-to-market initiatives in a technology environment.
• Proven ability to manage multiple projects, prioritize competing demands, and drive initiatives forward with minimal oversight.
• Strong project management skills and exceptional attention to detail.
• Strong analytical skills with the ability to synthesize market research, customer feedback, competitive intelligence, and business insights.
• Skill at developing product positioning, messaging, value propositions, and customer-facing content for complex solutions.
• Strong communication and presentation skills with experience creating sales enablement materials, presentations, and product collateral.
• Ability to influence stakeholders across marketing, sales, client success, operations, and technology teams.
• Results-oriented mindset with the ability to translate product marketing initiatives into meaningful business outcomes, including awareness, adoption, engagement, and pipeline growth.

Nice to have

• Experience in B2B SaaS, software, or technology.
• Experience in financial services, automotive finance, lending, or related industries.
• Experience with market research, competitive intelligence, customer insights, and CRM platforms such as Salesforce.
• Comfort creating structure, building processes, and improving ways of working in a growing organization.
• Resourcefulness, curiosity, and adaptability with a willingness to learn complex products and continuously improve processes and outcomes.

What we offer

• Up to 15% travel required.

About defi SOLUTIONS

defi SOLUTIONS is a pioneer in end-to-end SaaS loan origination, servicing, and managed servicing solutions for captive auto lenders, banks, credit unions, and finance companies across North America. With more than three decades of experience, the company helps lenders reduce time-to-market, streamline operations, and optimize customer lending processes.