Product Marketing Manager, Platform

As a Product Marketing Manager, Platform at Alchemy, you'll launch targeted campaigns across Alchemy's full Web3 infrastructure platform, from product launches to new vertical and segment pushes, and own the always-on content between campaigns. This is a high-ownership role with a clear path to Product Marketing Lead and team-building opportunities if you want to grow there. You'll start as an executional hire, running end-to-end strategy, tactics, project management, measurement, and reporting on everything from major campaigns to product launches and social content.

What you'll do

• Launch targeted campaigns across product launches and new vertical or segment pushes, owning the strategy, tactics, and project management from kickoff to report-out
• Own and evolve Alchemy's platform positioning, ensuring every campaign ties back to Alchemy as a frontier leader built for reliability and performance, backed by real customer stories
• Own a pillar of Alchemy's always-on content cadence, including mid- and bottom-funnel work, product launch beats, and activation or cross-sell content when there's no active campaign in market
• Go deep on individual product areas and wide across the full platform, building product and audience understanding that lets you spot the next campaign or market opportunity before anyone asks
• Generate and pitch ideas for breaking into new markets and verticals, backed by a real read on the audience and competitive landscape
• Partner with DevRel to produce technical content such as docs-adjacent explainers, videos, and tutorials that support a campaign or fill a content gap
• Bring creative, visual thinking to launches that could otherwise be dry API announcements, pushing for campaign concepts, not just checklists
• Delegate execution to design, agencies, and other specialists as needed, while remaining accountable for outcome, timeline, and results
• Build stakeholder trust across Product, Engineering, and DevRel so partner teams want to work with you again

What you bring

• Experience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform that candidates self-manage
• A track record of owning a campaign end to end: you can walk through in detail how you align stakeholders, launch, measure, and report on a campaign from template through to results
• Genuine curiosity and a love of learning; going deep on a single product area and wide across an entire platform both excite you
• Creative instincts: you notice good brand and campaign work, and you bring visual or conceptual ideas that make technical launches land
• Experience leading a large, high-visibility project end to end, such as a website overhaul, a rebrand, or a sales enablement overhaul
• A strong cross-functional operator: Product and Engineering partners trust you and want to work with you again
• A bias for speed and pragmatism: you default to "how do I get this out the door as fast and sharply as possible," not "how do I make this perfect"
• Genuine enthusiasm for AI and how it's changing marketing and the developer tools landscape

Nice to have

• Experience marketing to enterprise customers, especially in financial services
• Breadth of experience marketing to developers across crypto and Web3 verticals
• Experience as a software engineer prior to marketing
• Leadership or management experience, or a clear interest in growing into it

What we offer

• Competitive base salary, bonus, and equity
• Medical, dental, and vision coverage
• 401k, HSA, and FSA plans
• Gym reimbursement
• Home office build-out budget
• In-office group meals and commuter benefits
• Flexible time off
• Wellbeing and mental health perks
• Learning and development stipend
• Company-sponsored conferences and events
• Fertility benefits

About Alchemy

Alchemy is a Web3 infrastructure and developer platform powering millions of users and the world's most innovative blockchain applications. Trusted by companies like JPMorgan, Stripe, Visa, and Franklin Templeton, and backed by a16z, Coatue, Silver Lake, and Lightspeed, Alchemy provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences across L2s, DeFi, and custom chains.