Product Marketing Manager, Platform

As a Product Marketing Manager, Platform at Alchemy, you'll launch targeted campaigns across Alchemy's full developer platform, from product launches to new vertical and segment pushes, while owning the always-on content that fills the gaps in between. This is a high-ownership, high-influence role with a clear path to Product Marketing Lead and the opportunity to build a team under you. You'll own the positioning that ties every campaign back to Alchemy as the platform builders trust to build the future on, working closely with the Product Marketing team to establish domain authority.

What you'll do

• Launch targeted campaigns across product launches and new vertical/segment pushes, owning the strategy, tactics, and project management from kickoff to report-out.
• Own and evolve Alchemy's platform positioning: the throughline that connects every campaign back to Alchemy as a frontier leader built for reliability and performance, backed by real customer stories.
• Own a pillar of Alchemy's always-on content cadence, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content whenever there isn't an active campaign in market.
• Go deep on individual product areas and wide across the full platform, building the product and audience understanding that lets you spot the next campaign or market opportunity before anyone asks for it.
• Generate and pitch ideas for breaking into new markets and verticals, backed by a real read on the audience and the competitive landscape.
• Partner with DevRel to produce technical content such as docs-adjacent explainers, videos, and tutorials that support a campaign or fill a content gap.
• Bring creative, visual thinking to launches that could otherwise be a dry API announcement, pushing for the campaign concept, not just the campaign checklist.
• Delegate execution to design, agencies, and other specialists as needed, while remaining accountable for the outcome, timeline, and results.
• Build stakeholder trust across Product, Engineering, and DevRel, so that partner teams want to work with you again.

What you bring

• Experience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform. This is a hard requirement.
• A track record of owning a campaign end to end: you can walk through in detail how you align stakeholders, launch, measure, and report on a campaign from a template through to results.
• Genuine curiosity and a love of learning: going deep on a single product area and wide across an entire platform both excite you.
• Creative instincts: you notice good brand and campaign work in the wild, and you bring visual or conceptual ideas that make a technical launch land.
• Experience leading a large, high-visibility project end to end, such as a website overhaul, a rebrand, or a sales enablement overhaul.
• Strong cross-functional operator: Product and Engineering partners trust you and want to work with you again.
• Bias for speed and pragmatism: you default to "how do I get this out the door as fast and sharply as possible," not "how do I make this perfect."
• Genuine enthusiasm for AI and how it's changing marketing and the developer tools landscape.

Nice to have

• Experience marketing to enterprise customers, especially in financial services.
• Breadth of experience marketing to developers across crypto/Web3 verticals.
• Experience as a software engineer prior to moving into marketing.
• Leadership or management experience, or a clear interest in growing into it.

What we offer

• Competitive base salary, bonus, and equity
• Medical, dental, and vision coverage
• 401k plan
• HSA and FSA plans
• Gym reimbursement
• Home office build-out budget
• In-office group meals
• Commuter benefits
• Flexible time off
• Wellbeing and mental health perks
• Learning and development stipend
• Company-sponsored conferences and events
• Fertility benefits

About Alchemy

Alchemy is a Web3 infrastructure and developer platform powering millions of users and the world's most innovative blockchain applications, enabling $1 trillion in financial transactions worldwide and scaling L2s and DeFi. Trusted by companies like JPMorgan, Stripe, Visa, Nike, and Franklin Templeton, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, Alchemy is building the foundational layer for a decentralized and AI-enabled Web3 ecosystem.