Product Marketing Manager

As a Product Marketing Manager at Solana Labs, you define go-to-market strategies for new products and own day-to-day execution to engage prospective and current users. You work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero to one role where you both help shape strategy and own execution end to end.

What you'll do

• Define go-to-market strategy: audience, positioning, message, and launch plan for new products
• Make brand direction real and consistent across content, community, onboarding, and in-product surfaces, serving as the guardian of voice and quality
• Partner with product on user onboarding and activation, tracking what works (waitlist conversion, activation, retention, referral loops) and acting on the data
• Run the full arc of each launch from stealth and exclusivity through reveal and sustained growth, turning early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments
• Own a consistent daily and weekly content cadence on social platforms, especially X, and shape the bigger narrative moments at each launch
• Build community into the core of every product phase, structured intentionally from day one, turning beta testers into a seed community with OG and ambassador roles, recognition for real feedback, and clean on-ramps for each wave

What you bring

• Experience standing up a marketing function or joining as a first product marketing hire, operating as both head of marketing and a team of one
• Genuine crypto-native knowledge: you understand Solana, crypto products, and spend time on Crypto Twitter
• A track record driving product marketing for consumer products (ideally crypto or fintech) and taking them to market
• Strong daily writing ability in native Crypto Twitter voice, with a desire to ship the content yourself rather than brief someone else
• Fluidity moving between planning and shipping, thriving with real ownership of strategic direction and turning that into results
• Strong instincts for meme culture and velocity

Nice to have

• Experience building ambassador or creator programs, designing referral mechanics, or running influencer partnerships in crypto
• A network of crypto creators, KOLs, and ecosystem partners
• Design or video skills, or strong taste in directing them

About Solana Labs

Solana Labs is a technology company that builds products, tools, and reference implementations for the Solana blockchain, a high-performance blockchain delivering a fast and friendly user experience without sacrificing security.