Product Marketing Manager

As a Product Marketing Manager at Solana Labs, you define go-to-market strategies for new products and own day-to-day execution to engage prospective and current users. You work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero-to-one role where you both help shape strategy and own execution end to end.

What you'll do

• Define go-to-market strategy: audience, positioning, message, and launch plan for new products
• Make brand direction real and consistent everywhere: content, community, onboarding, and in-product, acting as the guardian of voice and quality across every surface
• Partner with product on user onboarding and activation, tracking what works such as waitlist conversion, activation, retention, and referral loops, then act on the data
• Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth, turning early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments
• Own a consistent daily and weekly content cadence on social platforms, especially X, as well as the bigger narrative moments at each launch, personally accountable for what ships and how often
• Build community into the core of every phase, structured intentionally from day one, turning beta testers into a seed community with OG and ambassador roles, recognition for real feedback, and clean on-ramps for each next wave

What you bring

• Experience standing up a marketing function or being a first product marketing hire, operating as both a head of marketing and a team of one
• Genuine crypto-native understanding: you understand Solana, crypto products, and you engage with Crypto Twitter
• A track record driving product marketing for a consumer product, ideally crypto or fintech, and taking it to market with proven results
• The ability to write daily and well in native Crypto Twitter voice, and the desire to be the one shipping it rather than just briefing someone else
• Fluidity moving between planning and shipping, thriving when taking real ownership of strategic direction and turning that into results
• Strong instincts for meme culture and velocity

Nice to have

• Experience running ambassador or creator programs, referral mechanics, or influencer partnerships in crypto
• A network of crypto creators, KOLs, and ecosystem partners
• Design or video chops, or great taste in directing them

About Solana Labs

Solana Labs, Inc. is a technology company that builds products, tools, and reference implementations for the Solana blockchain, a high-performance blockchain that delivers a fast and friendly user experience without sacrificing security.