Product Marketing Manager

As a Product Marketing Manager at Solana Labs, you define go-to-market strategies for new products built on the Solana blockchain and own day-to-day execution to engage prospective and current users. You work with product and leadership to shape positioning, translate it into a living brand, a daily content engine, and an active community. This is a hands-on, zero-to-one role where you both help shape strategy and own execution end to end.

What you'll do

• Define the go-to-market strategy, including audience, positioning, messaging, and launch plan
• Take the brand direction of new products and make it real and consistent across content, community, onboarding, and in-product, serving as the guardian of voice and quality
• Partner with product on user onboarding and activation, tracking metrics like waitlist conversion, activation, retention, and referral loops
• Run the full launch arc from stealth and exclusivity through reveal and sustained growth, turning early-access scarcity into real demand through waitlist mechanics and invite strategies
• Own a consistent daily and weekly content cadence on social platforms, especially X, as well as the bigger narrative moments at each launch
• Build community as the core of every phase from day one, turning beta testers into a seed community with OG and ambassador roles, recognition for feedback, and clear on-ramps for each wave

What you bring

• Experience standing up a marketing function or serving as a first product marketing hire, operating as both head of marketing and a team of one
• Proven ability to set strategy at the leadership table and then execute it hands-on
• Genuine crypto-native understanding: you know Solana, crypto products, and spend time on Crypto Twitter
• A track record driving product marketing for a consumer product (ideally crypto or fintech) to market with demonstrable results
• Strong daily writing ability in native Crypto Twitter voice, and the desire to ship content yourself rather than brief someone else
• Fluidity moving between planning and shipping, with genuine ownership of strategic direction and turning it into results
• Strong instincts for meme culture and velocity

Nice to have

• Experience building ambassador or creator programs, designing referral mechanics, or running influencer partnerships in crypto
• A network of crypto creators, KOLs, and ecosystem partners
• Design or video production skills, or strong taste in directing them

About Solana Labs

Solana Labs is a technology company that builds products, tools, and reference implementations for the Solana blockchain, a high-performance network designed to deliver a fast and friendly user experience without sacrificing security.