Product Marketing Manager

As a Product Marketing Manager at Solana Labs, you define go-to-market strategies for new products built on the Solana blockchain and own day-to-day execution to engage prospective and current users. You work with product and leadership to shape positioning, translate it into a living brand, drive a daily content engine, and build an active community. This is a hands-on, zero-to-one role where you both help shape strategy and own execution end to end.

What you'll do

• Define go-to-market strategy: identify audience, positioning, messaging, and launch plan for new products
• Translate brand direction into consistent execution across content, community, onboarding, and in-product experiences; serve as the guardian of voice and quality across every surface
• Partner with product to optimize the user funnel, tracking metrics like waitlist conversion, activation, retention, and referral loops, then act on what you learn
• Run the full launch arc from stealth and exclusivity through reveal and sustained growth, turning early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments
• Own a consistent daily and weekly content cadence on social platforms, especially X, and author the bigger narrative moments at each launch
• Build community as the core of every phase from day one, turning beta testers into a seed community with OG and ambassador roles, recognition for real feedback, and clear on-ramps for each next wave

What you bring

• Experience standing up a marketing function or serving as a first product marketing hire, operating as both head of marketing and a team of one
• Ability to set strategy at the leadership table and then execute it hands-on
• Genuine crypto-native knowledge: you understand Solana, crypto products, and actively participate in Crypto Twitter
• Proven track record driving product marketing for a consumer product (ideally crypto or fintech) to market
• Strong daily writing skills in native Crypto Twitter voice, with the desire to ship content yourself rather than brief others
• Fluidity moving between planning and shipping, with real ownership of strategic direction and ability to turn that into results
• Strong instincts for meme culture and velocity

Nice to have

• Experience building ambassador or creator programs, designing referral mechanics, or running influencer partnerships in crypto
• An established network of crypto creators, KOLs, and ecosystem partners
• Design or video skills, or demonstrated great taste in directing them

About Solana Labs

Solana Labs is a technology company building products, tools, and reference implementations for the Solana blockchain, a high-performance blockchain designed to deliver fast and friendly user experience without sacrificing security.