Product Marketing Manager

As a Product Marketing Manager at Solana Labs, you define go-to-market strategies for new products built on the Solana blockchain and own day-to-day execution to engage prospective and current users. You work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero-to-one role where you both help shape strategy and own execution end to end.

What you'll do

• Define the go-to-market strategy including audience, positioning, messaging, and launch plan for new products
• Take the brand direction of new products and make it real and consistent across content, community, onboarding, and in-product surfaces, serving as guardian of voice and quality
• Partner with product on the user funnel that matters most, getting users to onboard and reach that first magic moment, tracking what works such as waitlist conversion, activation, retention, and referral loops
• Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth, turning early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments
• Own a consistent daily and weekly content cadence on socials, especially X, as well as the bigger narrative moments at each launch, personally accountable for what ships and how often
• Build your community into the core of every phase, structured intentionally from day one, turning beta testers into a seed community with OG and ambassador roles, recognition for real feedback, and clean on-ramps for each next wave

What you bring

• Experience standing up a marketing function or being a first product marketing hire, operating as both a head of marketing and a team of one
• Genuine crypto-native understanding: you understand Solana, crypto products, and you are active on Crypto Twitter
• Track record driving product marketing for a consumer product, ideally crypto or fintech, and taking it to market with results to show
• Ability to write daily and well in native Crypto Twitter voice, and willingness to be the one shipping it rather than just briefing someone else
• Fluidity between planning and shipping, thriving while taking real ownership of strategic direction and turning that into results
• Strong instincts for meme culture and velocity

Nice to have

• Experience building ambassador or creator programs, referral mechanics, or influencer partnerships in crypto
• A network of crypto creators, KOLs, and ecosystem partners
• Design or video skills, or strong taste in directing them

About Solana Labs

Solana Labs is a technology company that builds products, tools, and reference implementations for the Solana blockchain, a high-performance blockchain designed to deliver a fast and friendly user experience without sacrificing security.