Product Marketing Manager

As a Product Marketing Manager at Trust Wallet, you'll drive integrated marketing strategies across acquisition, retention, and brand for the world's leading non-custodial cryptocurrency wallet, trusted by over 200 million people. You sit at the intersection of brand, growth, product marketing, and community, translating on-chain insights into compelling narratives while executing across Web3-native and performance channels. This is a high-impact, generalist role where you move fluidly between scrappy activations and long-horizon strategy, owning everything from campaign execution to KPI tracking and community engagement.

What you'll do

• Develop and own integrated marketing strategies across acquisition, retention, and brand aligned to product launches, ecosystem milestones, and market cycles
• Lead end-to-end campaign execution across Web3-native channels and performance channels
• Define positioning and messaging for new product features and market segments in partnership with Product and BD teams
• Set, track, and report on marketing KPIs including DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice, all leading to company-level OKRs
• Own budget allocation across channels with a focus on efficiency and ROI
• Drive community engagement strategies across Discord, Telegram, and X, building loyal user cohorts
• Identify and activate KOL and influencer partnerships that are credible within the Web3 ecosystem
• Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
• Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
• Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

What you bring

• 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company such as a wallet, exchange, L1/L2 protocol, or DeFi platform
• A demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
• Prior experience in a generalist or full-stack marketing role, able to move across brand, growth, content, and product marketing fluidly
• Active on-chain participation and genuine engagement with the Web3 ecosystem, with wallet history and ecosystem network to prove it
• Proficiency with Dune and Nansen as daily tools, plus hands-on experience with Amplitude and mobile attribution platforms such as AppsFlyer, Adjust, or Branch
• An experimental mindset that treats every initiative as testable, hunting for signal, quick wins, and strategic bets in the data
• Ability to move between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
• Bilingual fluency in English and Mandarin preferred, as you will work with ecosystem partners in Chinese-speaking regions

Nice to have

• Experience marketing a self-custody wallet or non-custodial product
• Familiarity with Trust Wallet's ecosystem including multi-chain, Web3 Browser, and Staking
• Prior work at a top-tier exchange such as Binance, Coinbase, or Kraken, or at a DeFi protocol
• Experience running global marketing campaigns

What we offer

• Fully remote, global role with flexible working hours
• Competitive salary and benefits
• Learning and career development opportunities
• Work alongside diverse, world-class talent in a flat organizational structure

About Trust Wallet

Trust Wallet is the leading non-custodial cryptocurrency wallet trusted by over 200 million people worldwide. Supporting over 10 million assets across 100+ blockchains, it offers a seamless multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.