Sales Lead

As Sales Lead at CoinTR, you are the core engine for institutional business growth. You build, train, and lead a high-performance sales team focused on promoting the full suite of products and services to institutional clients such as hedge funds, market makers, family offices, and high-net-worth asset managers. You bring deep Web3 industry knowledge, exceptional strategic vision, and outstanding leadership skills to achieve aggressive revenue targets.

What you'll do

• Develop and execute the institutional sales strategy for Turkey with full ownership of team performance metrics including revenue, client acquisition, and customer lifetime value
• Act as a key representative to institutional clients, leading high-level negotiations and establishing long-term strategic partnerships
• Build the team from the ground up or optimize the existing team by recruiting, interviewing, and hiring top-tier institutional sales talent
• Set clear performance goals for team members, providing ongoing coaching, training, and development plans to maximize their potential
• Establish and optimize sales processes, incentive structures, and team culture to ensure operational excellence
• Deeply understand the needs of local and international institutional clients and effectively communicate the platform's core value proposition and competitive advantages
• Lead complex commercial negotiations, working closely with Legal, Compliance, Product, and Technology teams to close deals and ensure successful onboarding
• Build and maintain a healthy sales pipeline, accurately forecast performance, and report regularly to senior management
• Continuously monitor Web3 industry trends, competitor activities, and regulatory developments to adapt sales strategies and provide valuable market feedback for the company's product roadmap

What you bring

• Fluent spoken English for professional communication, negotiation, and presentations
• Substantial experience in the Web3 industry with a deep understanding of cryptocurrency markets, trading products such as spot, futures, and options, blockchain fundamentals, and the pain points of institutional clients
• Minimum 5 years of sales experience, with at least 2 years focused on selling complex solutions to high-value clients in financial institutions, tech companies, or large enterprises
• Proven team leadership experience, having directly managed a sales team of 3 or more people with a track record of exceeding targets
• Excellent communication, influence, negotiation, and complex problem-solving skills
• Results-driven mindset and ability to thrive in a fast-paced environment

Nice to have

• Proficiency in Turkish
• Established network and connections within the Turkish local financial market or cryptocurrency sector
• Previous experience at a well-known cryptocurrency exchange, blockchain project, or traditional fintech company
• Bachelor's or Master's degree in Finance, Economics, Business, or a related field