Senior B2B Marketing Manager (Crypto Payment Processing)

As a Senior B2B Marketing Manager at Alex Staff, you work directly with the CEO to establish, test, and scale the marketing engine for a licensed international crypto payment processing platform. You manage execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation across B2B merchants in adtech, gaming, hosting, and IT services.

What you'll do

• Establish and scale the B2B marketing function from scratch by testing low-cost hypotheses, measuring ROI, and scaling successful channels.
• Develop brand positioning, Tone of Voice, and sales collateral including one-pagers, case studies, and pitch decks.
• Oversee website updates and redesigns to reflect market positioning.
• Build multi-channel acquisition funnels spanning performance marketing, SEO, PR, content marketing, and offline event activations.
• Select, brief, and manage external agencies and freelancers including designers, copywriters, performance specialists, SEO, and PR teams.
• Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules.
• Conduct customer research, competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions.

What you bring

• 6+ years of total marketing experience with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing.
• A hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams of 2-3 people.
• Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies in SEO, PR, and performance marketing.
• Experience conducting B2B customer development interviews, competitor analysis, and market segmentation.
• Experience building sales enablement materials and managing presence at international B2B trade shows and conferences.
• Fluent English at C1 level minimum for international customer research and global merchant communications.
• Residence outside Russia and Belarus with unhindered access to global marketing platforms.
• High autonomy, self-direction, a data-driven approach, and the resilience to receive and act on constructive feedback.

What we offer

• Fixed salary up to $4,000 per month.
• Performance-based marketing budget allocated upon proven test results.
• Direct line to the CEO with complete execution freedom and zero corporate bureaucracy.
• Clear trajectory to grow into Head of Marketing as the function expands.
• 100% remote work.

About Alex Staff

Alex Staff is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services.