Senior Business Strategy & Growth Manager - OKX SG

As a Senior Business Strategy & Growth Manager at OKX SG, you solve the most important and ambiguous growth problems for Singapore's leading crypto exchange. Licensed by the MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. You work in an environment closer to a startup within a global company: high autonomy, significant resources to leverage, but few predefined answers. You develop hypotheses, design solutions, and personally drive implementation until you know whether it works.

What you'll do

• Take loosely defined commercial problems, determine the right questions to ask and data to analyse, and develop clear hypotheses and recommendations grounded in evidence.
• Identify and size new growth opportunities across customer segments, acquisition channels, product adoption and monetisation, translating insights into experiments and executable business plans.
• Design and test new approaches quickly, using results to decide whether to iterate, scale or stop rather than relying on established playbooks.
• Design and continuously improve end-to-end sales and customer lifecycles, from segmentation and lead prioritisation through outreach, conversion, activation and ongoing engagement.
• Work closely with Relationship Managers and Commercial teams to identify funnel leakage, improve coverage and outreach models, develop practical sales enablement tools, and increase conversion and customer value.
• Build the data, metrics and operating mechanisms required to understand what is working, diagnose problems and systematically improve commercial performance.
• Identify why different customer segments adopt or fail to adopt OKX products, combining behavioural data, customer insights and market intelligence to uncover barriers and opportunities.
• Design and execute initiatives that improve product discovery, activation, engagement and cross-sell across the customer lifecycle.
• Develop differentiated approaches for priority segments.

What you bring

• Exceptional structured problem-solving and commercial judgement, with the ability to take ambiguous problems, determine what matters, develop hypotheses, and arrive at practical answers from first principles.
• Strong ownership and execution orientation, staying attached to problems from initial analysis through solution design, implementation, and measurable outcomes, and willing to personally step into execution gaps rather than hand work off.
• Strong analytical capabilities and comfort working hands-on with data to size opportunities, diagnose problems, test hypotheses, and measure results.
• Demonstrated ability to design and improve commercial or operational systems, rather than simply execute within established processes.
• Creative and intellectually curious approach, with a willingness to challenge assumptions, experiment with new approaches, and operate effectively without an established playbook.
• Strong communication and influencing skills, with the ability to drive outcomes across senior and cross-functional stakeholders without direct authority.
• Direct experience working in or closely with Sales/Commercial teams, including customer segmentation, pipeline management, sales effectiveness, or revenue growth.

Nice to have

• Experience in digital assets, fintech, or financial services.

What we offer

• Competitive total compensation package
• L&D programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications. OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets, backed by Proof of Reserves. Part of OKG, OKX operates globally across multiple offices united by core principles: We Before Me, Do the Right Thing, and Get Things Done.