Senior Field Marketing Specialist - Spanish or Portuguese

As a Senior Field Marketing Specialist at Ripple, you will plan, execute, and optimize regional field marketing initiatives and ABM campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build Ripple Treasury's presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering measurable results.

What you'll do

• Develop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory
• Own and manage regional marketing budget to maximize ROI and pipeline impact
• Represent Ripple Treasury at key industry conferences and trade associations
• Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies
• Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns
• Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives
• Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs
• Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments
• Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression
• Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging
• Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting
• Provide insights and feedback from the field to inform future marketing strategies and product positioning
• Coordinate with global events team on large-scale conference presence and activations
• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders
• Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

What you bring

• Fluency in either Spanish or Portuguese, with proficiency in both as a strong advantage
• 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software
• Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination
• BDR/SDR or sales development background preferred, with understanding of prospecting, outreach, and sales collaboration dynamics
• Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results
• Experience working with enterprise sales teams targeting C-level executives
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively
• Experience with marketing automation platforms, with HubSpot preferred, and CRM systems such as Salesforce
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Budget management experience with demonstrated ability to prove marketing ROI
• Creative mindset with experience designing memorable engagement tactics including gifting, direct mail, and experiential marketing

Nice to have

• 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
• Experience marketing to CFOs, Treasurers, Controllers, or finance personas
• Knowledge of treasury management, payments, or financial technology solutions
• Understanding of regional business practices and compliance considerations
• A data-driven mindset with proficiency in marketing analytics and reporting tools
• Experience with AI-powered content tools such as Jasper or marketing automation at scale
• Familiarity with gifting platforms such as Sendoso, Reachdesk, or Alyce, or direct mail vendors

What we offer

• Annual base salary of $104,000-$120,000 USD for Miami-based positions, plus equity and additional compensation such as bonuses or commissions
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
• Professional development budget to support learning
• Employee giving match
• Mobile phone stipend
• R&R days to rest and recharge
• Generous wellness reimbursement and weekly onsite and virtual programming
• Generous vacation policy to take time off when you need it
• Industry-leading parental leave policies and family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and fun events
• Flexible in-office collaboration, with managers and teams deciding which 10+ days a month they come in
• Bi-weekly all-company meetings with business updates and leadership discussions
• Team offsites, team bonding activities, and happy hours

About Ripple

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. The company improves the global financial system and creates greater economic fairness and opportunity for people worldwide.