Senior Growth Manager - Lifecycle & Product

As a Senior Growth Manager at OKX, you own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments including advanced traders and VIPs. You translate business and product priorities into coordinated growth initiatives and measurable commercial outcomes, acting as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and regional and global partners.

What you'll do

• Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
• Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
• Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
• Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
• Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
• Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
• Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
• Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.

What you bring

• Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
• Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
• Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
• Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief or collaborate effectively with specialist teams.
• Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
• Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes.
• Proven ability to influence cross-functional stakeholders, especially Product and Engineering teams, and work effectively with regional and global teams.
• Strong communication, stakeholder-management, and project-management skills.
• Proactive and execution-focused approach to work.

Nice to have

• Experience in cryptocurrency, fintech, financial services, or another regulated industry.
• Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments.

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is also a trusted brand for hundreds of large institutions seeking access to crypto markets, backed by Proof of Reserves. Across multiple offices globally, OKX is united by core principles of We Before Me, Do the Right Thing, and Get Things Done.