Senior Growth Marketer

As a Senior Growth Marketer at Coinflow, you own the growth layer that turns the company's brand and content momentum into repeatable, measurable pipeline. Coinflow is a next-generation payment service provider with stablecoins, AI-driven fraud prevention, and instant settlement, serving marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide. Since seed in 2024, the company has achieved 23x revenue growth and recently closed a $25M Series A led by Pantera Capital, Coinbase Ventures, Jump Crypto, and others. You'll work shoulder-to-shoulder with the Head of Marketing, Revenue, and Partnerships to find what works, kill what doesn't, and scale what does.

What you'll do

• Own outbound campaign activation end-to-end, including audience, offer, channel, creative, and follow-up, partnering closely with Revenue and the SDR function.
• Design and run growth experiments across paid, email, LinkedIn, events, and lifecycle channels with clear hypotheses and fast iteration based on results.
• Own pipeline metrics (qualified leads, meetings booked, cost per qualified lead, marketing-attributed pipeline) and report on them consistently.
• Dig into data to find the "why" behind performance and use AI tools to visualize and communicate insights clearly to leadership.
• Build and optimize the demand funnel, including landing pages, conversion paths, forms, and nurture sequences to turn traffic into qualified pipeline.
• Manage paid acquisition and retargeting where it earns its place, prioritizing measurable ROI over reach.
• Partner with content and SEO to convert organic momentum into pipeline.
• Maintain clean attribution across campaigns through UTM discipline, CRM hygiene in Attio, and analytics in PostHog.
• Test new verticals and audiences as Coinflow expands, standing up and measuring campaigns in early-fit segments.
• Build and run account-based marketing programs for new verticals, including target account selection, multi-channel outreach with Revenue, and testing which segments convert before scaling.
• Work with Partnerships and Events to convert high-intent moments into pipeline.

What you bring

• 4+ years in growth, demand generation, or performance marketing, ideally at a B2B SaaS, fintech, or payments company.
• A demonstrated track record of building and running campaigns that generated measurable pipeline, with examples of experiments you ran, what you learned, and what you scaled.
• Fluency with the modern growth stack: analytics, CRM, marketing automation, paid platforms, and attribution tools like Attio, PostHog, and Google Analytics.
• Strong data analysis skills; you dig into numbers to find insights, and can visualize and present findings clearly to influence decisions.
• A bias for action and experimentation; you ship scrappy tests quickly rather than waiting for perfect plans.
• Excellent collaboration skills across Marketing, Revenue, and Partnerships to align cross-functional groups around growth bets and drive results.
• Based in or willing to relocate to New York City or Chicago; this is an in-office role.

Nice to have

• Experience marketing a technical or infrastructure product to developer, fintech, or payments buyers.
• Familiarity with payments, stablecoins, or financial infrastructure, or the curiosity and speed to get fluent fast.
• Experience standing up growth motions in new verticals or markets from zero.
• Fluency with AI-assisted tools for data analysis, visualization, and reporting.
• Hands-on experience with Apollo or comparable sales-intelligence and outbound sequencing tools for prospecting, list-building, and ABM outreach.

What we offer

• Base salary of $150,000 to $200,000 USD plus equity.
• Competitive compensation and benefits including health and wellness coverage, 401(k), and flexible time off.
• Collaborative environment with regular exposure to Coinflow's founders and leadership team.
• Direct partnership with the Head of Marketing and close collaboration with the founders, Revenue, and Partnerships.
• Real ownership and autonomy, with the mandate to experiment, the budget to test, and the trust to move fast.

About Coinflow

Coinflow is a next-generation payment service provider revolutionizing global financial infrastructure with stablecoins, AI-driven fraud prevention, and instant settlement. Founded in 2023 and headquartered in Chicago, IL, the company has achieved 23x revenue growth since its seed round in 2024 and recently raised a $25M Series A led by Pantera Capital, Coinbase Ventures, Jump Crypto, and others.