Senior Manager, Growth

As Senior Manager, Growth at Crypto.com, you own the day-to-day performance of user acquisition across paid channels and every market the company operates in. You'll also lead three critical sub-functions - creative strategy, martech, and measurement - that today sit with senior leadership and need a dedicated operator to take them to the next level. You work directly with agency partners, product teams, data science, and platform representatives (Meta, Google, Apple) across regions, inheriting a scaled UA program with multiple products launching simultaneously and a martech stack being built in real time.

What you'll do

• Own the weekly operating rhythm for paid UA across all channels (Meta, Google, Apple Search, programmatic DSPs, affiliates, regional platforms, and emerging networks) in every market Crypto.com operates in, including spend plans, pacing, optimization decisions, and performance reporting
• Manage daily relationships with performance agencies through standups, creative briefings, channel strategy, spend allocation, and trading decisions
• Drive channel-level optimization using CAC, CPFT, pLTV ROAS, and lower-funnel conversion metrics
• Lead go-to-market execution for new product launches and market openings (spot, perpetual contracts, card rips, new offer structures) from tracking readiness through creative production through spend activation
• Build and maintain weekly trading decks and leadership updates, presenting performance narratives to VP and C-level stakeholders
• Own competitive monitoring using Sensor Tower, app store rankings, and ad intelligence across key markets, translating competitive signals into channel and creative decisions
• Own market prioritisation decisions including which countries to open, in what order, and what each market needs in localisation, payment rails, and channel mix before committing spend
• Own the creative learning agenda, identifying what hooks, formats, and concepts are winning and what to kill, maintaining a structured view of creative performance by channel, format, and audience
• Lead creative briefing for agencies and UGC creators, translating product updates, offers, and cultural moments into production-ready briefs localised for each market
• Drive format expansion beyond static display, including UGC video, social-native content, meme-format creative, and AI-assisted production pipelines
• Establish a rapid creative refresh cadence to combat creative fatigue and ensure channel-specific sizing and placement specs are met
• Coordinate with brand and content teams on production shoots, scripting, and asset capture for UA use
• Serve as the growth team's primary point of contact for all tracking, attribution, and signal infrastructure, knowing whether events are firing, payloads are complete, and platform signals are flowing
• Partner with martech leads to prioritise and unblock implementation work including new product event instrumentation, platform pixel and CAPI builds, conversion upload pipelines, and deep link configuration
• Own relationships with platform measurement teams (Google gTech, Meta measurement partners, AppsFlyer TAMs) across regions and ensure their recommendations translate into shipped work
• Drive martech readiness for every product launch and offer change, flagging and escalating if tracking isn't ready
• Understand the full signal chain from user action to ad platform optimization loop, including SDK events, server-to-server integrations, CAPI payloads, consent parameters, and AEM eligibility requirements
• Handle the multi-market layer including regional MMP configuration, multi-currency revenue handling, and market-specific consent and privacy regimes
• Own the attribution framework including last-click, MECE logic, and promo code overlap rules, ensuring consistent application across reporting, agency data, and leadership updates
• Define and maintain measurement plans for each product line (spot, perpetual contracts, card rips) including KPI definitions, LTV attribution windows, and funnel stage success metrics
• Lead the build-out of conversion feedback loops for each platform, including Google Ads click ID upload pipelines, Meta CAPI integration, and Apple SKAN/AdAttributionKit readiness
• Partner with data science on pLTV model validation, cohort economics tracking, and the transition from CPA to ROAS-based bidding
• Scope and prioritise incrementality testing (geo holdouts, per-channel lift measurement) and marketing mix modeling as the program matures
• Maintain reporting credibility by investigating, explaining, and fixing mismatches between agency data and internal analytics
• Normalise reporting across currencies and markets so performance is comparable country to country

What you bring

• 5+ years in performance marketing or growth with direct ownership of paid UA budgets across Meta, Google, Apple Search, and at least one programmatic partner
• Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, or Branch), server-to-server integrations, and ad platform conversion APIs (Meta CAPI, Google Ads S2S)
• Experience marketing trading or investing products, understanding funding rates, spreads, deposit and withdrawal flows, and why an active trader's value profile differs from a casual user's
• Track record running paid UA across multiple international markets, including localisation, regional channel mix, multi-time-zone operating rhythm, and market-by-market regulatory nuance
• Strong working knowledge of attribution models, SKAN/AdAttributionKit, AEM eligibility, and the privacy-era signal landscape
• Experience managing or closely partnering with a performance creative function, having briefed UGC creators, reviewed ad concepts, and made data-backed creative decisions
• Comfort with ambiguity and competing priorities while launching multiple products, fixing attribution gaps, and building measurement infrastructure simultaneously
• Exceptional communication skills, able to explain a CAPI payload issue to an engineer and a CAC trend to a CMO in the same day
• Experience in crypto, trading, fintech, or financial services is strongly preferred, having marketed a product where users put capital at risk and scaled paid UA in a high-velocity, multi-product environment

About Crypto.com

Crypto.com is a global cryptocurrency platform serving traders and investors worldwide. The CDC product line is the company's international crypto trading app spanning spot, perpetual contracts, and card features, and the team is building the next generation of trading products for a global audience.