Senior Manager, Marketing Analytics

As Senior Manager of Marketing Analytics at Ripple, you own the analytical backbone of our growth marketing engine. You lead measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive confidence in marketing performance. Reporting to the Director of Marketing Operations and Demand Generation, you partner with Growth Marketing, Finance, RevOps, and cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You champion AI-powered tools to automate workflows, accelerate insight generation, and elevate measurement sophistication at scale.

What you'll do

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue
• Lead visualization and reporting infrastructure across growth marketing, translating complex data into clear dashboards and narratives for stakeholders at all levels
• Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting
• Evolve attribution modeling and performance measurement frameworks using AI and machine learning to improve accuracy and scalability
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster decision-making across the marketing team
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses
• Partner with RevOps, Business Intelligence, and Marketing Operations teams to use Salesforce, Tableau, MCI, and other platforms to build reporting that connects spend to pipeline and revenue
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort
• Ensure data quality and integrity across CRM and marketing systems

What you bring

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modeling, anomaly detection, or automated insights
• Strong proficiency in data visualization tools such as Tableau, Looker, or similar
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL
• Proven track record leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
• Strong cross-functional collaboration skills

Nice to have

• Experience with Python or R

What we offer

• Annual base salary of $170,000-$210,000 USD for positions based in California (actual salaries vary based on experience and qualifications; this range excludes equity and additional compensation such as bonuses or commissions)
• Competitive bonuses and equity
• Comprehensive benefits covering physical and mental healthcare, retirement, family forming, and family support
• Employee giving match and mobile phone stipend
• Rest and recharge days and generous wellness reimbursement with weekly onsite and virtual programming
• Generous vacation policy to take time off when you need it
• Industry-leading parental leave policies and family planning benefits
• Professional development budget to support learning
• Flexible in-office collaboration, with managers and teams deciding which 10+ days a month they come in
• Team offsites, bonding activities, and company meetings with leadership

About Ripple

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. We improve the global financial system and create greater economic fairness and opportunity for people worldwide.