Senior Marketing Manager, Americas

As a Senior Marketing Manager for the Americas at Fireblocks, you'll manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns in the United States and Canada. You'll work closely with the regional sales team to understand market priorities and develop impactful brand activations that raise awareness and generate new business opportunities.

What you'll do

• Partner with demand generation and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks' growth
• Coordinate regional planning and execution with sales and marketing stakeholders to build event calendars that increase awareness, drive engagement, generate leads, and support conversion
• Create unique, memorable, branded experiences at events that engage both clients and prospects
• Plan and manage communication strategies across social media, press, and digital channels before, during, and after events, using them as broader branding opportunities
• Manage all aspects of event coordination including strategy, event messaging and marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and food and beverage, and logistics
• Conduct post-event evaluations and ROI analysis, reporting results and recommendations to sales and marketing teams
• Strategise, order, deliver, and manage inventory of marketing collateral and swag to support sales and events
• Research industry event opportunities and evaluate sponsorship based on Fireblocks' objectives and target audience
• Maintain event documents including budgets, calendars, project plans, checklists, and run-of-shows
• Drive ROI by working with sales and demand generation teams to nurture leads
• Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

What you bring

• A bachelor's degree
• 7+ years of B2B experience in event planning, field marketing, or marketing
• Familiarity with AI tools and agents, including Claude and Gemini
• Experience with marketing and sales tools such as Hubspot, Salesforce, and Cvent or similar webinar platforms
• Knowledge of the financial services industry, with knowledge of crypto, digital assets, and tech as a plus
• A proven track record managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, and execution
• Ability to work independently and collaboratively
• Ability to multitask and manage time effectively in a dynamic environment
• Strong written and verbal communication skills
• Acute attention to detail and demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organisation, and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office including PowerPoint, Excel, and Word
• Ability to travel internationally

What we offer

• Base salary range of $123,000 to $162,000
• Target bonus, competitive equity grant, and generous benefits

About Fireblocks

Fireblocks provides the simplest and most secure platform and network for companies to work with digital assets. The platform is trusted by leading financial institutions, banks, globally-recognized brands, and Web3 companies including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.