Senior Performance Marketing Manager | Global Crypto Exchange

As a Senior Performance Marketing Manager at a leading global crypto exchange, you will lead performance acquisition across the Australian market. This is a hands-on senior role with significant ownership of local paid media strategy, channel performance and customer acquisition economics. You will determine how the business invests across paid acquisition channels, identify opportunities to scale, improve campaign efficiency and work with regional and global teams to translate growth objectives into measurable marketing outcomes. The role sits at the intersection of performance marketing, analytics and commercial growth.

What you'll do

• Own the Australian paid acquisition strategy across Meta, Google, DSPs, affiliates and other relevant digital channels.
• Develop the channel mix, investment strategy and testing roadmap required to achieve customer and revenue growth objectives.
• Own performance against key acquisition metrics including CAC, CPA, ROAS, conversion, activation, LTV and trading activity.
• Manage and optimise media budgets, reallocating investment towards the highest-performing channels, audiences and campaigns.
• Analyse campaign, customer and market data to identify opportunities for incremental growth.
• Lead structured experimentation across audiences, creative, messaging, landing pages, bidding strategies and campaign architecture.
• Develop sophisticated acquisition strategies across prospecting, retargeting, lookalike and behavioural audiences.
• Partner with Creative, Product, CRM and Analytics teams to improve the full customer acquisition funnel.
• Work with global performance marketing teams to leverage central capabilities while determining how strategies should be adapted for the Australian market.
• Establish clear performance reporting and provide senior stakeholders with actionable insights and recommendations.
• Identify new acquisition channels, technologies and distribution opportunities capable of scaling the Australian customer base.
• Take ownership of major performance marketing initiatives from strategy through to execution, measurement and optimisation.
• Understand what drives profitable customer growth and make investment decisions based on the relationship between media spend, customer quality, activation, retention, trading behaviour and lifetime value.
• Work alongside broader Growth, CRM and Commercial teams to identify opportunities across the customer lifecycle, including activation, retention and reactivation.

What you bring

• 5 to 10 years' experience across Performance Marketing, Paid Media, Growth Marketing or a closely related discipline.
• Significant hands-on experience across Meta and Google Ads, with exposure to DSPs, affiliates and other acquisition channels.
• Experience owning or significantly influencing substantial paid media budgets.
• A strong understanding of CAC, CPA, ROAS, LTV, attribution, conversion and acquisition economics.
• A demonstrable track record of scaling customer acquisition while improving or maintaining efficiency.
• Strong analytical capability and confidence working with large volumes of performance and customer data.
• Experience designing and leading structured testing and optimisation programmes.
• Strong understanding of digital acquisition funnels and customer lifecycle economics.
• The ability to move between high-level strategy and detailed campaign execution.
• Strong commercial judgement and the ability to make investment decisions based on data.
• Experience working across regional or global organisations and influencing stakeholders outside of your direct reporting line.
• The autonomy and ownership expected of a senior individual contributor.

Nice to have

• Experience in crypto, digital assets, fintech, trading, online brokerage or another high-growth consumer financial platform.
• Background in high-growth consumer technology businesses where performance marketing is a major driver of customer acquisition and you have operated at significant scale.
• Experience in a regulated financial-services environment.