Senior Product Manager - Growth, Engagement & Retention

As a Senior Product Manager for Growth, Engagement & Retention at Bitpanda, you own the rewards flywheel that turns customer activity across trading, earn, card, and future products into loyalty and lifetime value. You define the core engagement loops from activation through habit, reward, reinvestment, and referral, turning power users into your measure of progress.

What you'll do

• Establish the baseline by defining core customer health metrics such as cohort retention, product attach, customer lifetime value by segment, churn drivers, and engagement depth to diagnose value leakage, size growth opportunities, and guide investment decisions.
• Own the rewards flywheel and engagement strategy: design the earning and redemption logic that connects Trading, Earn, Card, and future products through a shared loyalty currency, and map the core engagement loops across the customer lifecycle from activation to habit, reward to reinvestment, referral, community, and status.
• Decide based on evidence which rewards, nudges, and growth mechanics maximize net value, evaluating reward cost, breakage, cannibalization, and cost-to-serve across product teams through your cross-product incentive layer.
• Explore a subscription or membership model as one possible accelerator, defining pricing, tiering, and benefits for a recurring revenue layer with clear attach, retention, and margin targets if the evidence supports it.
• Elevate community belonging and customer value by designing compliant, learning-focused status mechanics alongside strategic external benefits partnerships.

What you bring

• 5+ years of Product Management in a high-growth B2C consumer platform, ideally in crypto, fintech, neobank, marketplace, or loyalty and rewards.
• Proven track record shipping or scaling a subscription, loyalty, or rewards product, with deep understanding of tiering, points economics, breakage, cannibalization, and reward fatigue.
• Systems thinking: ability to own a shared rewards ledger spanning multiple verticals without owning the verticals themselves, building connective tissue between them.
• Full-stack product thinking across commercial and pricing design, user experience, and the entitlements, ledgers, and attribution systems that make tiers and rewards work.
• Data-driven and experimentation-led approach: you make decisions through evidence, define success metrics, build baselines, size opportunities, and use cohort analysis, segmentation, and rigorous A/B testing to identify value creation and leakage.
• Clear and compelling communication: you articulate commercial trade-offs to Finance as confidently as product vision to engineers, and write PRDs that leave no room for ambiguity.

What we offer

• Hybrid working model with the flexibility to work from any city or country for 25 additional days per year.
• Competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan.
• Confidential coaching, counselling, and mental health resources through OpenUP.
• 3 additional days of paid time off beyond standard annual leave to rest and recharge (available after 6 months with the company).
• Unlimited access to Udemy's library of online courses for continuous learning and skill development.
• Discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Up to 8 additional weeks of gender-neutral new parent leave.
• Free onsite dining with freshly prepared lunches and snacks at offices in Vienna, Bucharest, Barcelona, and Berlin.
• Recognition and rewards for tenure milestones and achievements.
• Exclusive Bitpanda-branded merchandise and gear.
• Company events including the Winter Party in Vienna and gatherings worldwide.

About Bitpanda

Founded in 2014 in Vienna, Austria, Bitpanda simplifies wealth creation by empowering both first-time investors and seasoned experts to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities 24/7. Serving more than 7 million customers across Europe, Bitpanda is one of Europe's safest and most secure investment platforms.