Senior Product Manager - Social Networking

As a Senior Product Manager for Social Networking at Kraken, you'll design and ship social experiences around investing and trading. You join a team at one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. You'll own both the interaction design and product decisions: which customer problems to solve, what to ship first, and how to measure whether the experience improved.

What you'll do

• Design complete social journeys by mapping how someone discovers a person, decides to follow them, shares an idea or trade, receives a response, and returns, connecting these interactions into an experience users understand without explanation.
• Make interaction details work by shaping navigation, information hierarchy, copy, defaults, gestures, and feedback, including what happens when a feed is empty, a post fails, content loads slowly, or someone changes their mind.
• Prototype before committing to a build by turning ideas into interactive prototypes that communicate intended behavior, exploring alternatives and giving engineering clear flows, states, and acceptance criteria.
• Use psychology to improve participation by understanding why people hesitate to post, seek recognition, follow strangers, or respond to others, translating those motivations into decisions about audience visibility, prompts, reputation, feedback, and effort required to contribute.
• Observe users and fix what gets in their way by running usability sessions, watching people complete tasks, and combining observations with funnel data to identify where people misunderstand the product, lose confidence, or abandon an action.
• Design for first use and repeated use by making the experience useful before someone has connections, keeping sharing lightweight during an active trading session, and testing the twentieth interaction as carefully as the first.
• Connect design decisions to measurable outcomes by defining expected behavior and how to test it for each significant change, tracking task completion, abandonment, first follows, first contributions, responses, and subsequent retention, working with data science to evaluate experiments.
• Take the experience through launch by choosing a focused initial scope, resolving trade-offs with engineering, reviewing implementation against the intended design, and using post-launch evidence to decide what to improve next.

What you bring

• Proven experience designing and shipping consumer social experiences, with a portfolio showing your contribution to feeds, profiles, sharing, messaging, discovery, or communities, and evidence of how the experience changed after launch.
• Strong interaction design craft, able to explain why a flow is structured a particular way, what users will notice first, what they need to understand, and which decisions or steps can be removed.
• Ability to build realistic interactive prototypes using Figma, code, AI tools, or a combination, including transitions, empty states, and failure states.
• Evidence-based understanding of behavior, able to show where user research challenged your assumptions and changed a design.
• Ability to own product outcomes by prioritizing problems, defining success, interpreting funnel and cohort data, and explaining whether experiments produced meaningful improvements.
• Understanding of the context of social finance, accounting for how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.