Senior Product Manager - Social Networking

As a Senior Product Manager for Social Networking at Kraken, you will design and ship social experiences that let users discover people, follow traders, share ideas, and build connections around investing and trading. You own both the interaction design and the product decisions: which customer problem to solve, what to ship first, and how to measure success. You are comfortable designing flows yourself, building interactive prototypes, and working through interaction details with designers and engineers.

What you'll do

• Design complete social journeys, connecting discovery, following, sharing, responses, and retention into an experience users understand without explanation
• Shape interaction details including navigation, information hierarchy, copy, defaults, gestures, and feedback across all states (empty feed, failed posts, slow loading, user cancellations)
• Build interactive prototypes using Figma, code, or other tools to communicate intended behavior, explore alternatives, and give engineering clear flows, states, and acceptance criteria
• Apply psychology and behavioral insights to improve participation: understand why people hesitate to post or follow, and translate those motivations into product decisions about audience visibility, prompts, reputation, and effort required
• Run usability sessions and observe users completing tasks, combining observations with funnel data to identify where people misunderstand the product, lose confidence, or abandon actions
• Design for both first use and repeated use, making the experience useful before someone has connections, keeping sharing lightweight during active trading, and testing early and late interactions equally
• Connect design decisions to measurable outcomes: define expected behavior for each significant change, track task completion, abandonment, first follows, first contributions, responses, and retention, and work with data science to evaluate experiments
• Take the experience through launch by choosing focused initial scope, resolving trade-offs with engineering, reviewing implementation against intended design, and using post-launch evidence to plan improvements

What you bring

• Shipped consumer social experiences, with a portfolio showing your contribution to feeds, profiles, sharing, messaging, discovery, or communities and measurable impact after launch
• Strong interaction design craft: you can explain flow structure, what users notice first, what they need to understand, and which decisions or steps can be removed
• Ability to build realistic interactive prototypes using Figma, code, AI tools, or a combination, including transitions, empty states, and failure states
• Evidence-based approach to behavior: you can show how user research challenged your assumptions and changed a design
• Ability to own product outcomes: prioritize problems, define success, interpret funnel and cohort data, and determine whether experiments produced meaningful improvement
• Understanding of social finance context: how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. The platform offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, a parent company that has spent 15 years building modern and globally accessible financial infrastructure platforms.