Senior Product Marketing Manager - Advanced Trading

As Senior Product Marketing Manager for Advanced Trading at Bitvavo, you own go-to-market strategy and engagement for the platform's most active, sophisticated traders across products like web3, high leverage and RFQ. You bring deep product marketing experience in trading, fintech or crypto, understanding that when the product is money, trust becomes the product, and this audience demands you speak their language fluently.

What you'll do

• Define and lead go-to-market strategy for new and advanced trading instruments and features, prioritising by customer and business impact and setting the scope and channels of support for each release
• Drive trading volume and engagement among your most active traders, partnering with CRM, Product and Brand on lifecycle, win-back and loyalty campaigns built for frequent, sophisticated users
• Plan, build and ship multi-channel campaigns end to end, staying hands-on through every stage of production
• Run engagement programs built for traders who already understand the mechanics, tracking the return each program drives
• Track competitor derivatives, margin and pro-trading offers, and shape your competitive positioning and USPs for the advanced-trader audience
• Educate your product and marketing peers on how advanced traders think and how you should speak to them; brief creatives and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent story for this segment

What you bring

• 5+ years of hands-on experience in product marketing, go-to-market execution or product management within trading, investing, derivatives or consumer fintech, with a track record of shipping go-to-market strategies that drive conversion and retention in regulated products
• Deep understanding of trading instruments and financial markets, and how to sell them credibly to a sophisticated, regulation-aware audience
• A self-starter mentality; you spot the next feature, cross-sell or market moment for power traders before anyone briefs you on it
• An analytical approach, defining success metrics and using data and experiments to shape campaign and product decisions
• Strong communication and stakeholder management skills, able to align a cross-functional team around one story

Nice to have

• Experience in a regulated, multi-market financial services environment
• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance
• Strong insight into unmet customer needs in trading, staking and other digital asset products
• Experience running structured A/B tests to validate campaign and product decisions before scaling
• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

About Bitvavo

Bitvavo is a digital assets trading platform launched in 2018 to bridge traditional currencies and digital assets. The platform is the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets annually.