Senior Product Marketing Manager - Customer Growth

As Senior Product Marketing Manager for Customer Growth at Bitvavo, you own growth and go-to-market strategy for the retail trading platform, driving usage through cross-sell, upsell and adoption of new features. You focus on the platform's first impression, from initial awareness through first trade, and excel at acquisition campaigns that grow market share in a digital assets trading business with over one million users exchanging tens of billions annually.

What you'll do

• Define and lead new market entry strategy and aggressive growth strategies in existing markets, prioritising by customer and business impact and setting scope and channels to most effectively reach your goals
• Experiment with new creative tactics to drive acquisition, onboarding, activation and top-of-funnel conversion by partnering with CRM, Product, Marketing, Partner Management and Brand teams on growth and win-back campaigns
• Plan, build and ship multi-channel campaigns end to end, staying hands-on through every stage of production
• Track the competitive landscape for new customers, including neobanks entering crypto and competitors' onboarding flows, and shape positioning for people opening their first account
• Connect Product and Marketing on all acquisition-related work, briefing creatives and aligning Legal, CRM, Brand, Performance, Affiliates and Social teams around one consistent first-touch story

What you bring

• 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product
• A genuine self-starter who identifies the next acquisition channel or activation lever before being briefed on it
• An analytical mindset, defining success metrics and using data and experiments to shape acquisition campaigns and product decisions
• Strong communication and stakeholder management skills to align cross-functional teams around one story
• Understanding of marketing channels, their effectiveness and the best places to reach new customers in a given market

Nice to have

• Experience in a regulated, multi-market financial services environment
• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance
• Strong insight into unmet customer needs in trading, staking and other digital asset products
• Experience running structured A/B tests to validate campaign and product decisions before scaling
• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

About Bitvavo

Bitvavo is a digital assets trading platform launched in 2018 to bridge the gap between traditional currencies and digital assets. The company has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets annually.