Senior SMM Manager

As Senior SMM Manager at COINPAYMENTS, you own the company's social presence on LinkedIn, Instagram and X end to end: strategy, content, community and reporting. COINPAYMENTS has powered crypto payments for businesses since 2013, serving more than 250,000 merchants who have processed over $50B in transaction volume. You will build the system, ship content yourself, and grow into leading freelancers or a small team as the channels scale. You report to the CMO and work with content, design, PR, partnerships, product marketing and compliance.

What you'll do

• Own the social strategy for LinkedIn (primary B2B channel), X and Instagram: define the role of each channel, target audiences, content pillars, posting cadence and goals.
• Build and run a monthly content calendar aligned with product launches, partnerships, PR and events.
• Manage company pages and coordinate executive profiles, including CEO and leadership thought leadership on LinkedIn.
• Develop engagement strategies that build brand awareness and loyalty among merchants, partners and the wider fintech community.
• Write and ship posts, threads, carousels, short-form video scripts and Stories in an enterprise, confident, no-hype voice.
• Brief designers and video editors; produce simple visuals and edits yourself when speed matters.
• Turn blog articles, press releases, case studies and product updates into native social formats.
• Cover live moments such as Formula One race weekends with Aston Martin Aramco and fintech conferences.
• Respond to comments, mentions and DMs; route support, sales and partnership queries to the right teams within agreed SLAs.
• Manage online reputation by monitoring brand sentiment, handling negative feedback, and escalating potential crises with a first-response draft.
• Build relationships with merchants, partners, industry voices and media on social.
• Spot and flag scam and impersonation accounts using the COINPAYMENTS name.
• Track platform changes, formats, tools and digital marketing trends; propose and test new ones.
• Monitor competitors including BitPay, CoinGate, NOWPayments, CoinsPaid and Coinbase Commerce; share monthly insights.
• Run structured experiments on formats, hooks, posting times and creators; scale what works.
• Define channel KPIs and set up tracking using UTMs, platform analytics and social listening.
• Deliver a monthly performance report showing results versus targets, wins and misses, and next-month priorities.
• Connect social activity to business outcomes such as website traffic, demo requests and partner leads.
• Support paid social on LinkedIn and X with copy and creatives; work with performance marketing on targeting and testing.
• Source and manage influencer, creator and co-marketing collaborations with partners.
• Follow brand guidelines and tone of voice; keep the visual identity consistent across channels.
• Apply crypto-advertising rules and platform policies; send content through compliance review; ensure nothing reads as investment advice or a promise of returns.

What you bring

• 4+ years in social media management, with at least 1.5 years in B2B, fintech, payments, crypto or SaaS.
• Proven results growing LinkedIn company pages and executive profiles, with a portfolio showing numbers.
• Hands-on experience running X and Instagram for a brand, including community management and crisis handling.
• Strong copywriting in English at C1 level: clear, concise, able to explain complex products to business audiences.
• Data-driven mindset: comfortable with native analytics, UTMs, social listening and building reports.
• Working knowledge of crypto, stablecoins and digital payments; understanding of why hype language is a risk.
• Awareness of crypto-advertising restrictions and platform policies on LinkedIn, Meta and X.
• Experience with scheduling and listening tools such as Hootsuite, Sprout Social, Buffer or Brandwatch.
• Experience with design tools such as Canva, Figma basics or CapCut.
• Self-starter who can own channels with minimal supervision and work across time zones.

Nice to have

• Experience in regulated industries such as fintech, banking, iGaming or forex, with compliance-reviewed content.
• Paid social experience on LinkedIn and X.
• Executive ghostwriting or thought-leadership programmes.
• Event and sports-sponsorship coverage such as Formula One.
• Experience managing freelancers, agencies or creators.

What we offer

• Competitive compensation that reflects your experience, skills and expertise.
• Fully remote work, from wherever you are most productive.
• Flexibility and trust: enjoy a flexible schedule, ownership of your work, and a culture without micromanagement.
• Modern tools and AI-powered solutions to make your work easier, smarter and more efficient.
• A team where your voice matters: share your ideas, challenge the status quo and make a real impact.

About COINPAYMENTS

COINPAYMENTS has powered crypto payments for businesses since 2013, serving more than 250,000 merchants who have processed over $50B in transaction volume. The company is ISO 27001 certified and the Global Partner of the Aston Martin Aramco Formula One Team, focusing on enterprise merchants in luxury retail, e-commerce, iGaming, travel and financial services.