Senior Social Media Manager — AI & Web3

As Senior Social Media Manager at Attractor AI and Dlicom, you own social distribution and organic audience growth across two brands: Attractor, an AI platform for creators, and Dlicom, a Web3-powered social app. You work alongside a dedicated Head of Content and design, video, and community teams to reach the right audiences, grow channels, and turn attention into meaningful product adoption. You report to the CMO and work Monday through Friday with daily stand-ups and agreed overlap with Dubai working hours.

What you'll do

• Own channel strategy and audience growth by defining each channel's purpose, target audience, publishing cadence, and growth priorities, and verify whether your content actually attracts those people.
• Manage publishing and delivery across both brands by owning the publishing calendar, turning marketing priorities into clear briefs for the Head of Content, and coordinating production timelines and real-time publishing.
• Build distribution beyond posting by participating in relevant conversations, managing brand replies, developing relationships with creators and communities, and organising collaborations, X Spaces, and co-marketing initiatives.
• Stay immersed in AI, Web3, and social platforms by following emerging projects, major ecosystems, market narratives, competitors, and platform developments to identify trends and distribution opportunities.
• Own analytics and experimentation by tracking audience growth, reach, engagement quality, referral traffic, and attributable sign-ups, and deliver weekly reports on what worked, what didn't, and what should change.
• Keep execution reliable by coordinating with content and production teams, flagging blockers early, maintaining secure account access, and handling launches and sensitive conversations with sound judgment.

What you bring

• 5+ years in social media or organic growth, with verifiable examples of accounts you personally managed and grew, strong hands-on X experience, and evidence of video-platform growth.
• Genuine AI and Web3 knowledge: you actively follow these markets, understand their communities, and can communicate with both enthusiasts and mainstream users.
• Excellent written and spoken English with strong editorial judgment and an instinct for internet culture.
• Strong platform and analytical skills, including understanding of discovery and distribution mechanics, native analytics and scheduling tools, and ability to translate data into practical decisions.
• Independent ownership and organisation: you can prioritise across two brands, brief creative teams clearly, manage budgets responsibly, and stay effective during fast-moving launches.

Nice to have

• Fluency in another language.

What we offer

• Salary depending on experience.
• Fully remote.

About Attractor and Dlicom

Attractor is an AI platform for creators. Dlicom is a Web3-powered social app. Both brands operate with a focus on authentic organic growth, genuine community engagement, and measurable impact rather than vanity metrics.