Senior Social Media Manager — AI & Web3

As a Senior Social Media Manager at Shlenpower, you own social distribution and organic audience growth across two brands: Attractor, an AI platform for creators, and Dlicom, a Web3-powered social app. You work alongside a dedicated Head of Content and design, video, and community teams to reach the right audiences, grow channels, and turn attention into product adoption. You take ownership, bring ideas, and make decisions without waiting for daily instructions.

What you'll do

• Own channel strategy and audience growth. Define each channel's purpose, target audience, publishing cadence, and growth priorities. Understand who you need to reach and verify that your content actually attracts those people.
• Manage publishing and delivery. Own the publishing calendar for both brands. Turn marketing priorities into clear briefs for the Head of Content, covering the audience, objective, platforms, deliverables, deadline, and intended action. Coordinate production timelines and manage scheduled and real-time publishing.
• Build distribution beyond posting. Participate in relevant conversations, manage brand replies, and develop relationships with creators, projects, and communities. Organise collaborations, X Spaces, co-marketing, and audience activities. Propose budgets with clear objectives and report on results.
• Stay immersed in AI, Web3, and social platforms. Follow emerging projects, major ecosystems, market narratives, competitors, and platform developments daily. Identify relevant trends, audience feedback, and opportunities for distribution.
• Own analytics and experimentation. Track relevant audience growth, reach, engagement quality, referral traffic, and attributable sign-ups. Run regular tests and deliver weekly reports explaining what worked, what didn't, and what should change.
• Keep execution reliable. Coordinate with content and production teams, flag blockers early, maintain secure account access, and follow approval rules. Handle launches and sensitive conversations with sound judgment.

What you bring

• 5+ years in social media or organic growth, with verifiable examples of accounts you personally managed and grew. Strong hands-on X experience and evidence of video-platform growth are essential.
• Genuine AI and Web3 knowledge. You actively follow these markets, understand their communities, and can communicate with both enthusiasts and mainstream users.
• Excellent written and spoken English, with strong editorial judgment and an instinct for internet culture.
• Strong platform and analytical skills. You understand discovery and distribution mechanics, use native analytics and scheduling tools, and can translate data into practical decisions.
• Independent ownership and organisation. You can prioritise across two brands, brief creative teams clearly, manage budgets responsibly, and stay effective during fast-moving launches.

Nice to have

• Fluency in another language beyond English

What we offer

• Monday to Friday schedule with daily stand-ups and agreed overlap with Dubai working hours

Channels you'll manage: For Dlicom, X/Twitter, Telegram, LinkedIn, Instagram, and TikTok (YouTube to follow). For Attractor, TikTok, Instagram, YouTube, X/Twitter, and LinkedIn with a strong emphasis on video-led growth. Binance Square and CoinMarketCap are occasional supporting channels for Dlicom. Discord announcements and amplification are coordinated with a separate community team; you do not own server management or daily moderation.

Our standard on AI: Use AI for research support, monitoring, reporting, and operational automation, not to write public-facing posts or replies. Generic AI phrasing, formulaic hooks, and templated commentary do not meet our standard.

Success looks like this: Within your first 90 days, establish audience and channel priorities, reliable publishing workflows, clear reporting, and a consistent programme of growth experiments for both brands. Success means measurable progress against agreed targets: relevant audiences, genuine engagement, and qualified traffic, not bought followers, engagement farming, or publishing volume alone.