Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager for User Onboarding & Growth at Crypto.com, you own the customer onboarding journey across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value converge. You will run your roadmap with independence, make prioritization calls, and own both the strategy and execution. Within six months, you will expand into trading product work alongside your onboarding charter.

What you'll do

• Own compliant customer onboarding end-to-end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities while making tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value, partnering with Marketing on acquisition mechanics and remaining accountable for post-click outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation improve.
• Extend the onboarding platform across products by adapting capabilities built for the Main App to other platforms and future product surfaces without creating fragmented journeys or one-off systems.
• Own a meaningful trading slice alongside the Trading team, connecting onboarding to first trade and continued participation while holding thoughtful product conversations about trading mechanics and tradeoffs.
• Lead across functions by aligning Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions, re-planning when regulation or delivery constraints change.

What you bring

• Ownership of consumer onboarding and growth together, with a concrete example of an activation, referral, acquisition, or time-to-first-value problem you owned and the metric that moved.
• Experience shipping account opening or KYC in a regulated product, with the ability to describe how identity, country rules, or regulatory change affected the funnel and what you changed without treating compliance as a black box.
• Experience extending a shared onboarding capability across products or markets, explaining how you reused the platform while adapting the journey to a new product, brand, or regulatory context.
• Enough trading-product depth to take ownership, having owned or worked deeply on a trading, brokerage, investing, or first-trade journey and able to discuss customer mechanics and tradeoffs without coaching.
• The ability to operate as a senior individual contributor, running two connected charters, making prioritization calls, and shipping through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience with consumer crypto products and familiarity with crypto trading journeys.
• Experience with multi-asset products such as stocks, tokenized assets, options, or brokerage products.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts in multi-market consumer products.

What we offer

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Annual leave entitlement including birthday and work anniversary
• Flexible working hours with hybrid or remote setup options
• Internal mobility program offering diverse career alternatives
• Crypto.com Visa Card provided upon joining

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest-growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption and empowering builders, creators, and entrepreneurs to develop a fairer digital ecosystem.