Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior/Principal Product Manager at Crypto.com, you own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value converge. Your mandate spans both growth product and regulated platform work: KYC and account opening, activation and referral mechanics, new-product onboarding, and a meaningful trading scope. Within six months, you will expand into the onboarding-and-growth charter and take on trading product work alongside your onboarding responsibilities.

What you'll do

• Own compliant customer onboarding end-to-end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities while making tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value, partnering with Marketing on acquisition mechanics and remaining accountable for post-click outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation improve.
• Extend the platform across products by adapting onboarding capabilities built for the Main App to other platforms and future product surfaces without creating fragmented journeys or one-off systems.
• Own a meaningful trading slice by picking up trading-product work alongside the Trading team and connecting onboarding to first trade and continued participation.
• Lead across functions by aligning Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions, re-planning when regulation or delivery constraints change while keeping outcomes intact.

What you bring

• Owned consumer onboarding and growth together, with a concrete example of an activation, referral, acquisition, or time-to-value problem you shipped and the metric that moved.
• Shipped account opening or KYC in a regulated product, understanding how identity, country rules, or regulatory changes affect the funnel and what to change without treating compliance as a black box.
• Extended a shared onboarding capability across products or markets, reusing the platform while adapting the journey to a new product, brand, or regulatory context.
• Sufficient trading-product depth to take ownership, with experience owning or working deeply on a trading, brokerage, investing, or first-trade journey.
• Operate as a senior individual contributor, running two connected charters, making prioritization calls, and shipping through ambiguity without needing a manager to structure every decision.

Nice to have

• Crypto trading experience or work on consumer crypto products.
• Multi-asset product experience with stocks, tokenized assets, options, or brokerage products.
• Familiarity with prediction markets or sports products.
• Multi-market consumer product experience with adapted onboarding or trading journeys across different regulatory and customer contexts.

What we offer

• Competitive salary.
• Medical insurance package with extended coverage to dependents.
• Attractive annual leave entitlement including birthday and work anniversary leave.
• Flexible work hours and hybrid or remote setup options.
• Internal mobility program offering diverse career alternatives.
• Crypto.com Visa Card provided upon joining.

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest-growing global cryptocurrency platform. Built on security, privacy, and compliance, Crypto.com accelerates cryptocurrency adoption and empowers builders, creators, and entrepreneurs to develop a fairer digital ecosystem.