Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager at Crypto.com, you own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet. Every improvement you ship helps more customers open an account compliantly, activate faster, and reach the products that matter. Within six months, you will expand into the onboarding-and-growth charter and take on trading product work alongside your onboarding mandate.

What you'll do

• Own compliant customer onboarding end-to-end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities. You make tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value. You partner with Marketing on acquisition mechanics and remain accountable for customer outcomes after acquisition.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation improve.
• Extend the onboarding platform across products, taking capabilities built for the Main App and adapting them for other platforms and future product surfaces without creating fragmented journeys.
• Own a meaningful trading slice by taking up trading-product work alongside the Trading team, connecting onboarding to first trade and continued participation.
• Lead across functions including Engineering, Design, Compliance, Marketing, and Trading to align around priorities, dependencies, and launch decisions. When regulation or delivery constraints change, you re-plan while keeping the outcome intact.

What you bring

• You have owned consumer onboarding and growth together, with a track record of shipping an activation, referral, acquisition, or time-to-value intervention that moved the needle.
• You have shipped account opening or KYC in a regulated product and can describe how identity, country rules, or regulatory changes affected the funnel and what you changed without treating compliance as a black box.
• You have extended a shared onboarding capability across products or markets, reusing the platform while adapting the journey to a new product, brand, or regulatory context.
• You have enough trading-product depth to take ownership, having owned or worked deeply on a trading, brokerage, investing, or first-trade journey.
• You operate as a senior individual contributor who can run two connected charters, make prioritization calls, and ship through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience working on a consumer crypto product and familiarity with crypto trading journeys.
• Experience with multi-asset products such as stocks, tokenized assets, options, or brokerage products.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts.

What we offer

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including birthday and work anniversary allowances
• Flexible work hours with hybrid or remote setup options
• Internal mobility program offering diverse career opportunities
• Crypto.com Visa Card provided upon joining

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer digital ecosystem.