Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager at Crypto.com, you own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet. Within six months, you will expand this charter to include trading product work. You report to the Onboarding squad Lead, run your roadmap with independence, and own both the how and the when of your priorities.

What you'll do

• Own compliant customer onboarding end-to-end by setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities, and make tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value, and partner with Marketing on acquisition mechanics while remaining accountable for post-click outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation improve.
• Extend the platform across products by taking onboarding capabilities built for the Main App and adapting them for other platforms and future product surfaces without creating fragmented journeys.
• Own a meaningful trading slice by picking up trading-product work alongside the Trading team and connecting onboarding to first trade and continued participation.
• Lead across functions by aligning Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions, and re-plan when regulation or delivery constraints change.

What you bring

• Ownership of consumer onboarding and growth together, with a concrete example of an activation, referral, acquisition, or time-to-first-value problem you owned, the intervention you shipped, and the measurable result.
• Experience shipping account opening or KYC in a regulated product, with the ability to describe how identity, country rules, or regulatory changes affected the funnel and what you changed without treating compliance as a black box.
• A track record extending a shared onboarding capability across products or markets, explaining how you reused the platform while adapting the journey to a new product, brand, or regulatory context.
• Enough trading-product depth to take ownership, including owned or deep work on a trading, brokerage, investing, or first-trade journey and ability to discuss the customer, mechanics, and tradeoffs without coaching.
• Operation as a senior individual contributor who can run two connected charters, make prioritization calls, and ship through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience with consumer crypto products and familiarity with crypto trading journeys.
• Experience with multi-asset products such as stocks, tokenized assets, options, or brokerage products.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts.

What we offer

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including birthday and work anniversary leave
• Flexible work hours and hybrid or remote setup
• Internal mobility program offering diverse career alternatives
• Crypto.com Visa Card provided upon joining

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.