Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager for User Onboarding and Growth at Crypto.com, you own the complete onboarding journey across the Crypto.com App and adjacent product surfaces. You balance regulatory requirements, customer acquisition, and time-to-first-value, ensuring more customers open accounts compliantly, activate faster, and reach the products that matter. Within six months, you expand your charter to include trading product work alongside onboarding.

What you'll do

• Own compliant customer onboarding end-to-end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities while making tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value, partnering with Marketing on acquisition mechanics and remaining accountable for post-acquisition outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation improve.
• Extend onboarding capabilities built for the Main App across other platforms and future product surfaces without creating fragmented journeys or one-off systems.
• Own a meaningful trading slice of the product, picking up trading-product work alongside the Trading team to connect onboarding to first trade and continued participation.
• Lead across functions without escalation, aligning Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions, and re-planning when regulation or delivery constraints change.

What you bring

• Ownership of consumer onboarding and growth together, with a concrete example of an activation, referral, acquisition, or time-to-first-value problem you owned, the intervention you shipped, and the measurable outcome.
• Experience shipping account opening or KYC in a regulated product, with the ability to describe how identity, country rules, or regulatory changes affected the funnel and how you adapted without treating compliance as a black box.
• A track record extending a shared onboarding capability across products or markets, reusing the platform while adapting the journey to new products, brands, or regulatory contexts.
• Enough trading-product depth to take ownership, with direct experience owning or working deeply on a trading, brokerage, investing, or first-trade journey.
• The ability to operate as a senior individual contributor, running two connected charters, making prioritization calls, and shipping through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience working on a consumer crypto product and ramping quickly into crypto trading journeys.
• Background with multi-asset products such as stocks, tokenized assets, options, or brokerage platforms.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts in multi-market consumer products.

What we offer

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including birthday and work anniversary days
• Work flexibility with flexi-work hours and hybrid or remote setup options
• Internal mobility program offering diverse career development opportunities
• Crypto.com Visa card provided upon joining

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption through innovation and empowering builders, creators, and entrepreneurs to develop a fairer digital ecosystem.