Social Media Lead, Kraken Pro

As Social Media Lead for Kraken Pro, you drive the social presence of one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. Kraken Pro is where serious traders live, and your role is to craft a social presence that reflects how good the product actually is. You move fast but think long-term, thrive under pressure, and know how to launch new products while creating ecosystem content that cuts through the noise.

What you'll do

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro
• Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content
• Actively engage with the Kraken Pro audience, replying, quoting, polling, posting memes, and fostering meaningful conversation
• Build and maintain a content calendar, creating posts, routing for approvals, scheduling, publishing, and monitoring performance
• Translate product and ecosystem news into clear, compelling narratives
• Track growth and performance metrics, iterating based on insights and experiments
• Partner with Legal and Comms to ensure compliant, accurate, and aligned messaging across regions and platforms

What you bring

• A portfolio of breakout posts you wrote on a brand account, your own account, or accounts you manage
• 3+ years in social or content, ideally in fintech, crypto, or trading
• The ability to move fast and deliver under pressure, without waiting for lengthy approval cycles
• Range as a maker across copy, memes, short-form video, charts, and threads, without needing a design queue to get a post out
• Taste and judgment, knowing when not to post is as valuable as knowing when to
• Comfort handling high-paced social channels
• Strong writing, editing, and communication skills
• A creative and detail-oriented approach, with the ability to produce visually appealing content, whether briefing a design team, using Figma, or being scrappy with CapCut

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, offering spot trading, margin, futures, staking, and OTC services to both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks, building modern and globally accessible financial infrastructure to advance an open, global financial system.