Social Media Manager, Brand

As a Social Media Manager, Brand at Robinhood, you drive brand storytelling, social-first creative, and culture-defining activations across key platforms. You translate Robinhood's mission into content and moments that resonate with Millennial and Gen Z audiences, balancing a bold, culturally fluent brand voice with the rigorous compliance standards required in financial services. This role owns brand storytelling, social activations, and creative strategy, not day-to-day community moderation or customer support.

What you'll do

• Own Robinhood's social content strategy: define the voice, tone, and creative point of view across X, TikTok, Instagram, YouTube, and Reddit, ensuring every post feels distinctly Robinhood and resonates with Millennial and Gen Z audiences.
• Lead social-first brand campaigns: partner with Brand, Creative, and Product teams to conceive and execute social-native campaigns and always-on content that make Robinhood's mission tangible and culturally relevant.
• Spearhead high-impact brand activations: ideate and execute cultural moments, platform-native stunts, creator collaborations, live events, and surprise-and-delight drops designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
• Bring deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent trends such as FinTok, FinTwit, and money influencers to keep Robinhood's content native and credible.
• Stay ahead of culture: constantly track platform algorithm shifts, emerging formats, meme culture, and rising creators to keep Robinhood's brand presence cutting-edge and relevant.
• Translate social listening and performance data into sharper creative and content decisions, using insights to understand what resonates with your audience.
• Champion brand and compliance judgment: act as a critical line of defense to ensure all brand and activation content adheres to Robinhood's Content Standards and financial regulations, ensuring information is always fair, balanced, and truthful.

What you bring

• 5+ years of experience in social media, brand marketing, or social-first creative roles, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of leading campaigns or activations end-to-end.
• Deep fluency in Millennial and Gen Z culture; you know what earns a share, a save, a remix, or a comment, and you can spot a trend before it peaks.
• Experience partnering with brand, creative, and campaign teams to translate a brand or product story into content and activations that feel native and culturally relevant on social.
• Native understanding of platform nuances, especially X, TikTok, Instagram, and Reddit, and how brand content performs differently across each.
• Exceptional written and creative communication skills; you can code-switch between a formal brand brief and a culturally sharp post built for Millennial and Gen Z audiences.
• A data-driven mindset with the ability to translate social and campaign metrics such as engagement, reach, sentiment, and cultural buzz into actionable creative strategy.
• Ability to thrive in a highly regulated industry, balancing bold brand creativity with strict compliance and legal guardrails.

What we offer

• Base pay range: $128,000-$150,000 USD (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC); $112,000-$132,000 USD (Denver, CO; Westlake, TX; Chicago, IL); $99,000-$117,000 USD (Lake Mary, FL; Clearwater, FL; Gainesville, FL).
• Performance-driven compensation with bonus opportunities, equity ownership, and 401(k) matching.
• 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the Robinhood Employee Fund, which gives eligible US employees the opportunity to invest in a private employee fund that provides exposure to Robinhood Ventures funds.
• Access to top-tier AI tools and continuous AI skill-building for every employee.
• Lifestyle wallet: a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life and disability insurance, fertility benefits, and mental health benefits.
• Time off including company holidays, paid time off, sick time, parental leave, and more.
• Exceptional office experience with catered meals, events, and comfortable workspaces.

About Robinhood

Robinhood is building frontier technologies to address the world's biggest financial problems, with a mission to democratize finance for all. The company operates offices in Menlo Park, CA and New York, NY, with in-person attendance expected at least 3 days per week.