Social Media Manager, Community

As a Social Media Manager, Community at Robinhood, you act as the human extension of our brand across key social platforms. You'll own community management, social-first storytelling, and marketing support for a company democratizing finance for all. This is a senior role for an experienced community professional who balances an accessible, bold, and relatable brand voice with the rigorous compliance standards required in financial services.

What you'll do

• Own the community management strategy, setting tone and playbooks for how Robinhood shows up across X, Reddit, TikTok, YouTube, and Instagram, evolving strategy as platforms, culture, and audience shift.
• Manage day-to-day community engagement across X, Reddit, TikTok, YouTube, and Instagram by writing social posts, responses, moderating conversations, and keeping the audience active and connected.
• Leverage deep understanding of online finance communities, especially the unique culture, humor, and rapid pace of finance communities on social, to authentically engage with your audience.
• Monitor community sentiment using social listening tools and gather real-time feedback to deliver actionable insights to product and marketing teams.
• Ideate and execute community-first events such as live AMAs, platform-specific Q&As, and surprise-and-delight moments for dedicated users.
• Partner with Product Marketing on product launches and campaigns, shaping social-native creative and messaging while maintaining an authentic community voice.
• Monitor the algorithm, trends, meme formats, FinTwit narratives, and rising stars to keep Robinhood's community presence cutting-edge and relevant.
• Ensure all community communications adhere to Robinhood's Content Standards and strict financial regulations, serving as a critical line of defense for fair, balanced, and truthful information.

What you bring

• 5+ years of experience in social media or community management, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of owning a channel or program end-to-end.
• Experience partnering with product marketing, brand, or campaign teams, translating product stories into content and moments that feel native and human on social without losing the community voice.
• Native understanding of platform nuances, especially X, TikTok, Reddit, and Instagram, and how different communities operate within them.
• Exceptional written and verbal communication skills, able to code-switch between drafting formal compliance briefs and writing culturally relevant posts on X.
• A data-driven mindset with the ability to translate social metrics such as sentiment, engagement rate, and conversions into actionable strategy.
• Ability to thrive in a highly regulated industry, balancing creative marketing with strict compliance and legal guardrails.

What we offer

• Base pay range of $128,000-$150,000 USD (Menlo Park, CA or New York, NY), $112,000-$132,000 USD (Denver, CO; Westlake, TX; Chicago, IL), or $99,000-$117,000 USD (Lake Mary, FL; Clearwater, FL; Gainesville, FL), plus bonus opportunities and equity.
• Performance-driven compensation with multipliers for outsized impact and bonus programs.
• 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the Robinhood Employee Fund, giving eligible US employees the opportunity to invest in a private employee fund with exposure to Robinhood Ventures funds.
• Access to best-in-market AI tools and continuous AI skill-building for every employee.
• Lifestyle wallet, a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life and disability insurance, fertility benefits, and mental health benefits.
• Time off including company holidays, paid time off, sick time, and parental leave.
• 401(k) matching.
• Exceptional office experience with catered meals, events, and comfortable workspaces.

About Robinhood

Robinhood is building an elite team applying frontier technologies to the world's biggest financial problems. The company's mission is to democratize finance for all, building infrastructure to help younger generations navigate an estimated $124 trillion in wealth transfer over the next two decades.