Social Media Manager (Web3)

As a Social Media Manager at a global Web3 company, you own how the brand shows up socially across Portuguese and Spanish markets. You set channel strategy, draft content, and drive awareness among target audiences to bring in new users and retain them as the regional digital assets market matures.

What you'll do

• Own multi-channel content plans across Instagram, LinkedIn, X, TikTok, and YouTube built specifically for Portuguese and Spanish speaking audiences, keeping regional activity connected to the company's global brand standards, messaging frameworks, and commercial priorities
• Contribute to global social media content as part of a global team, adapting global campaigns for LATAM and producing assets that other markets can reuse
• Create original, credible content including video, static posts, Reels, Stories, infographics, and walkthroughs that place your products in everyday situations, showing how features work, what they are useful for, and why they matter locally
• Run an organised editorial calendar covering every stage from idea through planning, production, publishing, and post-launch review, ensuring deadlines are met, output stays consistent, and stakeholders can see what is coming across each channel
• Use platform and campaign data to identify what is working and put more weight behind it, ensuring decisions are evidence-based, outcomes measurable, and reporting clear
• Look after the channels day to day by replying to comments and questions quickly, sourcing and working with local creators and influencers, and keeping conversations constructive to grow trust in the brand
• Work fluently in professional editing and design software including AI tools, understanding the pros and cons of each for social content creation

What you bring

• 3-5 years of experience in social media for fintech, digital assets, technology, or other digital-first brands
• A portfolio covering organic and paid work with real numbers behind engagement, community growth, or lead generation
• Hands-on experience with Brazilian, Argentinian, or wider LATAM audiences
• Working knowledge of digital assets, stablecoins, and digital payments
• The creative range to turn dense fintech and digital assets ideas into content that feels approachable
• Advanced command of content creation and editing tools including AI tools, Adobe Premiere Pro, Adobe Photoshop, and Canva Pro
• Fluency in English, Spanish, and Portuguese

About the company

A global Web3 company where millions of people worldwide use the platform to manage digital assets and access financial services.