Special Projects Lead - Category Expansion

As a Special Projects Lead at Fleek, you own new business lines that could each add £5M+ in GMV but have no playbook yet. You take a bet from thesis to signed deal to live pilot to proven economics, then hand it off and move to the next one. You work directly with the founders in a solo seat with real ownership from day one, operating across supply, operations, customer experience and commercial without formal authority over existing teams.

What you'll do

• Own bets end to end: take each bet from thesis to signed deal to live pilot to proven economics, then hand it off cleanly as a repeatable motion and move to the next one
• Sell the way this market buys: much of this sell is to factory owners, brokers and small shop owners. Deals happen over WhatsApp and Instagram as often as they do in a boardroom
• Prove or kill the economics: map the competitive landscape and unit economics for each bet. Instrument pilots so the data tells the truth and get to a clear feasible-or-not read within months rather than years
• Run several bets in parallel: juggle 3-4 projects at once while holding a sharp view on each. Judgement and speed to evidence matter more than volume
• Drive cross-functionally: pull ops, customer experience, supply and the commercial team behind each bet, leading a new line across an existing organisation without formal authority
• Build AI-first: manual work won't hit the numbers this seat needs. You'll build end-to-end AI workflows and tools rather than adding process or headcount

What you bring

• You are both operator and commercial in one person. You're not pure strategy and you're not pure sales. You build the machine and you carry the number
• You have led a new line, market or product cross-functionally within an existing organisation, working through ops, customer experience and commercial teams you didn't control. Having founded something helps, but building inside an org is the core skill
• You have closed bespoke partnerships worth £1M+ and negotiated directly with senior decision-makers. The commercial structures you put together didn't exist before you wrote them
• You think in unit economics, you instrument pilots properly and you have owned a target or P&L. You know the difference between a bet that's early and a bet that's dead because you've killed things you built
• You have worked in fashion, resale, e-commerce, marketplaces or consumer. You understand how physical inventory, margins and trading relationships actually work
• You build end-to-end AI workflows yourself rather than just chatting with tools. There are agents, automations and internal systems you can point to and demo, built without an engineering team behind you
• You are energised by a fast, high-touch, SMB-style sell and can flex from a brand's leadership team to a vintage shop owner in the same day

Nice to have

• Direct experience with deadstock, liquidation, surplus inventory or brand take-back
• Experience launching a new market, geography or product line from scratch
• Founder or early-employee experience at a marketplace or consumer company

What we offer

• Competitive salary
• Generous equity, giving you ownership in Fleek
• Comprehensive healthcare coverage
• A collaborative team in an office in East London
• Access to founders who are heavily involved and approachable
• Exclusive employee discounts to buy on Fleek
• Access to borrow items from the office collection of vintage and reworks

About Fleek

Fleek is building the infrastructure powering the global secondhand clothing trade through a B2B marketplace and AI systems digitising the supply chain. Since 2022, the company has saved 9 million items from landfill while tripling in size year-on-year, backed by a16z, Y Combinator and HV Capital. Fleek operates as an in-office company based in Shoreditch, London, with 200 people across three geographies, operating at post-Series B hyper-growth stage.