Sr. Creative Designer, Performance Marketing - Kraken Consumer

As Senior Creative Designer for Performance Marketing at Kraken Consumer, you concept, produce and ship paid creative across Kraken Consumer and Krak. Paid static is the center of the role, but you work as a hybrid creator: you also ideate and produce performance video, and you treat generative AI as a core production method. You take projects from idea to finished, approved, multi-market asset sets, bringing a real feel for what stops people in their feed, gets shared, and gets screenshotted.

What you'll do

• Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity
• Build for channels including Meta, TikTok, YouTube, LinkedIn, Reddit and X, adapting each concept to platform specs and native feel
• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to 1:1 and 4:5 formats
• Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to great creative and when it isn't
• Pitch culturally timely, internet-native concepts beyond the brief, and build winners into creative pillars for ongoing use
• Version and localize at scale across markets, languages, formats and regulatory requirements, managing roughly a dozen concurrent workstreams each month
• Build creative designed to be tested, reading performance results, forming hypotheses on why variants won, and iterating on hooks, concepts and cuts
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the core idea
• Maintain high craft standards on your own work and keep files clean and buildable for others

What you bring

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
• A portfolio demonstrating paid static work, with briefs and results where you can share them, including two to three full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling versus your own work, and one tested concept with data and iteration details
• Strong layout, hierarchy, typography and composition that hold up at thumbnail size, in-feed, and across multiple languages
• Platform-native instincts across Meta, TikTok and YouTube, with the ability to explain why the same idea needs different builds on each platform
• Real video production skills from concept through finished, sound-designed cut
• High-level command of generative AI video and image tools with shipped work to demonstrate
• Experience inside a structured creative testing program, fluent in metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), able to spot real winners and translate test results into creative decisions
• Fluency in internet and meme culture, with comedic timing and instinct for what's about to feel dated
• Speed without sloppiness, comfortable with fast turnarounds, multiple review rounds and late changes
• Comfort working inside regulatory constraints, with layouts that survive risk warnings and market-specific requirements
• A solid copywriting instinct, favouring plain language, value first, without hype or jargon
• Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) plus strong generative AI skills
• Curiosity about investing and crypto at a minimum, and the ability to make the space legible to others

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.