Sr. Creative Designer, Performance Marketing - Kraken Consumer

As a Senior Creative Designer for Performance Marketing at Kraken Consumer, you concept, produce and ship paid creative across Kraken Consumer and Krak. Paid static is the center of the role, but you work as a hybrid creator, also ideating and producing performance video and treating generative AI as a core production method. You report to the Creative Lead, Consumer Creative & Design, and work as a senior individual contributor setting the craft bar for paid static on the team.

What you'll do

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, knowing what wins where and building to each platform's specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5.
• Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to a great ad and when it isn't.
• Bring ideas to briefs rather than executing them literally, pitching culturally timely, internet-native concepts and building winners into creative pillars.
• Version and localize at scale across markets, languages, formats and regulatory requirements, managing roughly a dozen workstreams in flight at once.
• Build creative designed to be tested, reading performance results and turning insights into the next round of hooks, concepts and cuts.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Maintain a high craft bar on your own work and keep files clean enough for others to build on.

What you bring

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
• A strong portfolio of paid static work, submitted with your application, including two or three full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling versus craft, and one tested concept where you can discuss what the data showed and what you changed.
• Layout, hierarchy, type and composition that hold up at thumbnail size, in feed, and in multiple languages.
• Platform-native instincts across Meta, TikTok and YouTube, able to explain why the same idea needs a different build on each one.
• Real video skills, from concept to finished, sound-designed cut.
• High-level command of generative AI video and image tooling, with shipped work to demonstrate it.
• Experience inside a structured creative testing program, fluent in metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), able to identify winners from low performers and translate test results into creative decisions.
• Fluency in internet and meme culture, with comedic timing and an instinct for what's about to feel dated.
• Speed without sloppiness, comfortable with fast turnarounds, several review rounds and late changes.
• Comfort working inside regulatory constraints, with layouts that survive risk warnings and market-specific requirements.
• A solid copywriting instinct using plain language, value first, with no hype or jargon.
• Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) as well as strong generative AI skills.
• Curiosity about investing and crypto at a minimum, and ability to make the space legible to others.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Kraken offers spot trading, margin, futures, staking and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which operates a modern, globally accessible financial infrastructure platform built to advance an open, global financial system.