Sr. Creative Designer (Performance Marketing) - Static & Motion

As a Senior Creative Designer (Performance Marketing) at Kraken, you'll concept, produce and ship paid creative for Kraken Consumer and Krak. Paid static is the center of the role, but you'll also ideate and create performance video and treat generative AI as a core production method. You'll take projects from idea to finished, approved, multi-market asset sets, reporting to the Creative Lead and working as a senior individual contributor with no direct reports.

What you'll do

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for channels including Meta, TikTok, YouTube, LinkedIn, Reddit and X, tailoring each piece to platform specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5.
• Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to a great ad and when it isn't.
• Bring ideas to briefs rather than executing them literally, pitching culturally timely internet-native concepts and building winners into creative pillars.
• Version and localize at scale across markets, languages, formats and regulatory requirements, managing roughly a dozen workstreams in a typical month.
• Build creative designed to be tested, reading results and forming a point of view on why variants win to inform the next round of hooks, concepts and cuts.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Hold a high craft bar on your own work and keep files clean enough for other people to build on.

What you bring

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
• A portfolio proving your capability, submitted with your application: paid static above all with briefs and results where you can share them, two or three full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling versus craft, and one tested concept where you can discuss what the data said and what you changed.
• Layout, hierarchy, type and composition that hold up at thumbnail size, in feed, and in multiple languages.
• Platform-native instincts across Meta, TikTok and YouTube, able to explain why the same idea needs different builds on each.
• Real video skills, from concept to finished, sound-designed cut.
• High-level command of generative AI video and image tooling with shipped work to demonstrate.
• Experience inside a structured creative testing program, fluent in metrics like thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS, able to spot real winners and translate test results into creative decisions.
• Fluency in internet and meme culture, with comedic timing and an instinct for what's about to feel dated.
• Speed without sloppiness, comfortable with fast turnarounds, several review rounds and late changes.
• Comfort working inside regulatory constraints, with layouts that survive risk warnings and market-specific requirements.
• A solid copywriting instinct using plain language, value first, with no hype or jargon.
• Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) plus strong generative AI skills.
• Curiosity about investing and crypto at a minimum, and ability to make the space legible to others.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which has spent 15 years building one of the most modern and globally accessible financial infrastructure platforms.