Sr. Creative Designer (Performance Marketing) - Static & Motion

As a Senior Creative Designer (Performance Marketing) at Kraken, you concept, produce and ship paid creative across Kraken Consumer and Krak. Paid static is the center of the role, but you work as a hybrid creator: you also ideate and produce performance video, and treat generative AI as a core production method. You report to the Creative Lead, Consumer Creative & Design, and this is a senior individual contributor role with no direct reports. Senior here means craft and automation leadership: you set the bar for paid static on the team, work with AI-enabled processes, collaborate closely with colleagues across Kraken, and become the person others turn to for performance creative guidance.

What you'll do

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, knowing what wins where and building to each platform's native specs and feel
• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5
• Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to a great ad and when it isn't
• Bring ideas to briefs rather than executing them literally; pitch culturally timely, internet-native concepts and build the winners into creative pillars you can reuse
• Version and localize at scale across markets, languages, formats and regulatory requirements, with roughly a dozen workstreams in flight at once most months
• Build creative designed to be tested, reading performance results and forming a point of view on why variants won, then turning insights into the next round of hooks, concepts and cuts
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
• Hold a high craft bar on your own work and keep your files clean enough for others to build on

What you bring

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
• A portfolio submitted with your application: paid static above all, with the brief or objective and result where you can share it; two or three full video cuts; at least one AI-generated or AI-assisted piece with a note on what was tooling and what was you; and one concept you tested where you can walk through what the data said and what you changed
• Layout, hierarchy, type and composition that hold up at thumbnail size, in feed, and in multiple languages
• Platform-native instincts across Meta, TikTok and YouTube, able to explain why the same idea needs a different build on each one
• Real video skills from concept to finished, sound-designed cut
• High-level command of generative AI video and image tooling, with shipped work to prove it
• Experience inside a structured creative testing program; fluency in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS); ability to tell a real winner from low performers; and skill translating test results into creative decisions
• Fluency in internet and meme culture, with comedic timing and an instinct for what's about to feel dated
• Speed without sloppiness; comfort with fast turnarounds, several review rounds and late changes
• Comfort working inside regulatory constraints, with layouts that survive risk warnings and market-specific requirements
• A solid copywriting instinct; plain language, value first, no hype and no jargon
• Figma and Adobe Creative Cloud (After Effects, Premiere, Photoshop) proficiency, plus strong generative AI skills
• Curiosity about investing and crypto at a minimum, able to make the space legible to others

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking and OTC services, with products built for both individual investors and institutional clients. Kraken is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.