Sr. Performance Marketing Manager, Growth Systems

As Sr. Performance Marketing Manager, Growth Systems at Kraken (Payward), you bring deep paid growth expertise to rebuild performance marketing from the ground up. Manual bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously. You define the logic: what signals matter, what decisions should be automated, what guardrails must exist, and what the creative feedback loop looks like. The engineers build what you spec. The agents run what you design.

What you'll do

• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
• Monitor workflow performance and continuously improve the system, which compounds with your input and does not run itself
• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo-level channel mix optimization to audience signal processing
• Work directly with the build team to translate your workflow specs into working agent automations
• Define knowledge base inputs for the paid growth agents, including what rules, guardrails, and campaign logic should be codified and kept current
• Extend your systems thinking to other growth levers such as CRO, incentives, referrals, and lifecycle as the engine expands across growth functions

What you bring

• 8+ years in performance or paid growth, with a track record running campaigns at scale across major paid channels and deep understanding of the mechanics
• Deep expertise across core paid channels including Meta, Google/YouTube, TikTok, Apple Search Ads, and programmatic/DSPs
• Comfort with data: you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
• Strong written communication; the workflow specs you write become the blueprints engineers build from
• Systems thinking: you can map a growth workflow as a series of triggers, decisions, actions, and measurements, thinking in logic rather than just tactics
• Prompt engineering curiosity: you are willing to learn how to communicate with AI systems precisely and improve their outputs
• High agency: you define the work rather than waiting for it to be defined for you

Nice to have

• Experience with marketing automation, CRM, or lifecycle messaging systems
• Exposure to A/B testing and experimentation frameworks
• Background in fintech, consumer financial products, or regulated industries
• Hands-on experience with workflow automation or no-code orchestration tools

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.