Sr Product Manager - LTV and Retention

As Senior Product Manager for LTV and Retention at Kraken, you define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, driving long-term product value and user loyalty. You own key metrics including retention rate, session frequency, and lifetime value, working within the Consumer Trading team on both mobile and web applications.

What you'll do

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with growth goals and business unit objectives
• Own key product metrics such as retention rate, session frequency, and LTV
• Drive product development across the full lifecycle from discovery and validation to launch and iteration, with a focus on utility, repeat usage, and behavioral reinforcement
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies such as push, in-app, and email based on behavioral insights
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

What you bring

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth, preferably in crypto or fintech
• Strong analytical skills with a proven ability to use data to drive decision-making
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• A track record of launching successful engagement features such as notifications systems, loyalty or rewards programs, or community-driven features
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• Deep empathy for users combined with a strong business sense
• Strong communication and stakeholder management skills, with the ability to influence at multiple levels of the organization
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in the mission of advancing an open financial system

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Owned by Payward, Kraken offers spot trading, margin, futures, staking, and OTC services built for both individual investors and institutional clients.